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Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

White Paper Published By: Bulldog Solutions
Bulldog Solutions
Published:  Jul 20, 2009
Type:  White Paper
Length:  9 pages

If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.



Tags : 
audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob

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