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MRM For Excellence in Marketing Process Improvement

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Type:  White Paper
Length:  2 pages

Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.



Tags : 
marketing process improvement, marketing resource management, aprimo, marketing productivity, data management

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