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Convergent PR: The Best of Both Worlds

White Paper Published By: Godfrey
Godfrey
Published:  Oct 24, 2008
Type:  White Paper
Length:  2 pages

Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.



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godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support

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