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White Paper Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
Tags : 
digital advertising, cross-channel, multi media, email marketing, emerging marketing
    
Marketo
White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
Tags : 
loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Tags : 
loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
Tags : 
retention, customer, loyalty, strategy, consumers
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : 
multi channels, loyalty, acquisition, branding, consumers
    
CrowdTwist
White Paper Published By: Marketo     Published Date: Nov 14, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.
Tags : 
marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : 
email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : 
digital marketing, mobile marketing, mobile applications, online advertising, search marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
Tags : 
email marketing, email blasts. electronic marketing, crm & customer care, e-commerce
    
Marketo
White Paper Published By: IBM     Published Date: Oct 11, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
Tags : 
ibm, ecommerce, b2c, b2c ecommerce, commerce
    
IBM
Webinar Published By: IBM     Published Date: Oct 11, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: IBM     Published Date: Oct 10, 2016
Read this IBM white paper to learn why all retailers, no matter their size, need the ability to efficiently manage and execute accurate prices, improve their responsiveness to competitor pricing, and ensure compliance with their strategic pricing policies and goals.
Tags : 
ibm, commerce, omni-channel, merchandising, retail
    
IBM
Webinar Published By: IBM     Published Date: Oct 10, 2016
Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
Tags : 
ibm, commerce, omni-channel, merchandising, retail
    
IBM
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
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