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White Paper Published By: Oracle     Published Date: Sep 30, 2014
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year – showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
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oracle, marketing, cloud, connected, customer
    
Oracle
Free Offer Published By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions
    
ReadyTalk
Webinar Published By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
Tags : 
prospect, integrate, pipeline, faster, industry
    
ReadyTalk
White Paper Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : 
marketing content, business, solve, information, prospects
    
Act-On
White Paper Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : 
marketing content, business, solve, information, prospects
    
Act-On
White Paper Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : 
marketing content, business, solve, information, prospects
    
Act-On
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This eBook examines modern collaboration and includes six basic tips to change the way you run meetings.
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join.me, online meetings, video conferencing, web conferencing, tips to run meetings
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This Frost & Sullivan article provides insights on the top trends in web conferencing and how businesses users have a widening choice of solutions, including join.me, that offer real benefits for companies of all size.
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web conferencing, video conferencing, trends in web conferencing, logmein, joinme
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This Frost & Sullivan article provides insights on the top trends in web conferencing and how businesses users have a widening choice of solutions, including join.me, that offer real benefits for companies of all size.
Tags : 
web conferencing, video conferencing, trends in web conferencing, logmein, joinme
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
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byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
Tags : 
integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
Tags : 
pardot, roi, sales alignment, integration, generation efforts
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
Tags : 
crm & customer care, sales
    
Salesforce Pardot
White Paper Published By: Oracle     Published Date: Sep 05, 2014
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
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content, piece, budget, marketing, program
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
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demand, marketing, art, science, effective
    
Oracle
White Paper Published By: Inkling     Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
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digital content, publishing, marketing, sales
    
Inkling
White Paper Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
The increasing popularity of self-service for today’s always on, always connected consumer, is both breathing new life into and making new demands of the contact center and customer facing staff. Learn how with our agent desktop, KANA customers are reaping rewards that not only benefit their customers but in turn, benefit their staff and business and allow them to simplify the Service engagement.
Tags : 
customer service, engagement, self-service, consumer, staff
    
KANA®, A Verint® Company
White Paper Published By: Bazaarvoice     Published Date: Aug 05, 2014
The local consumer decision journey has changed. This step-by-step guide will show you how to connect with local consumers to improve visibility, gain control of your reputation, and drive more local leads and sales.
Tags : 
bazaarvoice, customer, local advocacy, sales, online discovery
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
Tags : 
bazaarvoice, marketing, brands, consumer, conversation
    
Bazaarvoice
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