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White Paper Published By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
Tags : 
revenue, ecommerce, marketing, analytics, revenue recovery
    
Emarsys
White Paper Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
Tags : 
b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
Tags : 
customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Affirm     Published Date: May 11, 2015
You’ve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you’ve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
Tags : 
millennial shoppers, retail sales, traditional customer, important insights, customer experience
    
Affirm
White Paper Published By: Affirm     Published Date: May 11, 2015
This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
Tags : 
payment methods, customer delight, maximize sales, payment companies, sales
    
Affirm
White Paper Published By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
Tags : 
qvidian, sales playbook, buying process, sales solutions, sales enablement
    
Qvidian
White Paper Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
Tags : 
b2b, responsive buyers, wealth of information, prospects, traditional data
    
InsideView
White Paper Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase productivity by using Social Selling techniques powered by InsideView.
Tags : 
social selling, insideview, prospects, traditional data, social media
    
InsideView
White Paper Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
Tags : 
b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : 
marketing strategy, sales marketing alignment, sales content, sales enablement, cmo
    
Brainshark
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
Tags : 
marketing strategy, sales marketing alignment, sales content, sales enablement, cmo
    
Brainshark
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : 
sales marketing alignment, sales content, sales enablement, content marketing, product marketing
    
Brainshark
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : 
sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness
    
Brainshark
White Paper Published By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
Tags : 
be insight-driven, insights, sales, data, social media
    
Oracle
White Paper Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
With Adding Adobe Document Cloud to your existing sales processes you will slash the time it takes to prepare, send out, and manage contracts.
Tags : 
sales, accelerate sales process, digital documents, cloud documents, adobe document cloud
    
Document Cloud for Enterprise
White Paper Published By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : 
advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
White Paper Published By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : 
social, customer service interactions, technology, meeting customer demands, customer satisfaction
    
Oracle
White Paper Published By: Oracle     Published Date: Apr 22, 2015
This infographic illustrates how to keep your sales team in front of their customers and selling by providing anytime, anywhere access to the critical information and tools they need.
Tags : 
sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps
    
Oracle
White Paper Published By: Oracle     Published Date: Apr 22, 2015
This white paper provides information on how the marriage of social collaboration, CRM, and performance management presents new opportunities for great sales managers to scale their skills more effectively.
Tags : 
future of sales performance management, crm, social, sales, get better sales results
    
Oracle
White Paper Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
White Paper Published By: Oracle     Published Date: Apr 21, 2015
This paper reveals the way to let your reps stay connected to systems and co-workers and be more productive.
Tags : 
devices, tablets, smartphones, productivity, mobility
    
Oracle
Case Study Published By: IBM     Published Date: Apr 13, 2015
Reducing the price of slow-selling product lines can be an effective way to drive sales and reclaim valuable selling space – but how do retailers ensure that these markdowns are profitable? Read this case study to learn how Coop Danmark replaced its complex markdown spreadsheets with Markdown Optimization solutions from IBM. Today, the company has deep insight into the optimal percentage and duration for markdowns, based on customer demand forecasts and inventory data at each retail store. This helps the company to boost sales while protecting margins.
Tags : 
profitablility, ibm, markdown, optimization, marketing research
    
IBM
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