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White Paper Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
Tags : 
spredfast, social media, best practices for retail brands, marketing, audience targeting
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
Tags : 
spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
White Paper Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : 
social marketing, social network ad, ad spending trends, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : 
social media management, social marketing, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
Tags : 
customer experience management, social media data, web trends and analytics, social media
    
Adobe
Free Offer Published By: Jive     Published Date: Jun 28, 2013
Let's get real. Social business isn't just about connecting employees and customers to "collaborate better" wherever they are, from whatever device.
Tags : 
jive, jive software, social intranet, ebook, mckinsey global institute
    
Jive
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
How To Turn Customers Into An Extension Of Your Support Team, Cut Costs And Drive Satisfaction
Tags : 
customer service, client service, customer retention, communication, social
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
6 Ways Social Team Collaboration can Drive Customer Service Success
Tags : 
social, collaboration, customer service, client service, productivity
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
How To Build Bridges Between Today's Customer Service Islands
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customer service, client service, communication, customer loyalty, emerging marketing
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
How the latest social business solutions can help you get new hires selling more, faster
Tags : 
sales, sales onboarding, resources, knowledge, social
    
Jive Software
White Paper Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : 
integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
Case Study Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SASģ
Tags : 
customer experience, crm, relationship management, marketing, customer intelligence
    
SAS
White Paper Published By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
Tags : 
aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions
    
Crimson Hexagon
White Paper Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Utility outages are inevitable. How utilities communicate with the customers who are personally impacted by the outage has the potential to be a relatively positive or an incredibly negative experience. Learn about customer communications via social.
Tags : 
utlity outages, communications, social, best practices, negative experiences
    
Interactive Intelligence
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. Itís time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
Tags : 
behavior, multichannel, integrated, marketing, data
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : 
marketing, planning, organization, staffing, budgeting
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : 
digital marketing, email marketing, automation, mobile, user experience
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Tips and strategies from Silverpop thought leaders and resident marketers, as well as our partners and customers.
Tags : 
engagement, testing, optimization, email marketing, best practices
    
Silverpop
White Paper Published By: Janrain, Inc.     Published Date: Jan 07, 2013
This paper covers establishing best practices in implementing user registration, and strategies for collecting more and better user data without sacrificing conversion rates. Topics include social login, progressive profiling, CAPTCHA, SSL, and more.
Tags : 
online registration, data management, unified data, data validation, ssl
    
Janrain, Inc.
White Paper Published By: uberVU via HootSuite     Published Date: Nov 08, 2012
Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.
Tags : 
hootsuite, social media, interaction, social media leads, tips and tactics
    
uberVU via HootSuite
White Paper Published By: uberVU via HootSuite     Published Date: Oct 10, 2012
This paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices.
Tags : 
social media management, social media strategy, social media strategies, social strategy, social business
    
uberVU via HootSuite
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