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Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion
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White Paper Published By: Adobe     Published Date: Apr 30, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
Tags : 
adobe, application development, delivery, roi, digital investments
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, econsultancy, digital intelligence, differentiation, cms
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Tags : 
adobe, forrester wave, web content management, application development, experience
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores estão usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experiência de compra, combinando o melhor do mundo digital com as lojas físicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experiências on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação.
Tags : 
lojas, de varejo, do futuro, quatro, áreas principais
    
Adobe
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing
    
Marketo
Case Study Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
White Paper Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : 
act-on, seo, search engine, search ranking, social
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
Tags : 
marketing automation, search marketing, growth, online marketing
    
Act-On
White Paper Published By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
Tags : 
website optimization, website optimisation, site optimization, site optimisation, site optimization financial services
    
SiteSpect
White Paper Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
Tags : 
search marketing, website development, emerging marketing, internet marketing
    
Acrolinx
White Paper Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : 
oracle, marketing, consumers, attention, message
    
Oracle
White Paper Published By: Tealium     Published Date: Feb 20, 2015
Download our free primer, “10 Benefits of Tag Management,” to learn about key benefits of this fast-growing application.
Tags : 
tag management, applications, omnichannel experience, digital campaigns, brand experience
    
Tealium
White Paper Published By: Tealium     Published Date: Feb 20, 2015
Marketing Complexity Got You Down? Download our new guidebook: “How to Tame the Digital Marketing Beast™.”
Tags : 
tealium, marketing, technology, cloud, tag management
    
Tealium
White Paper Published By: Tealium     Published Date: Feb 20, 2015
Is Your Marketing Headed Down The Right “Path”? Download our free Econsultancy study, “The Path to Unified Marketing,” (value: $695) to learn why nearly 50 percent of marketers consider obtaining a single view of the customer journey critical to their success.
Tags : 
tealium, marketing, technology, data, advertising
    
Tealium
Webinar Published By: Jive     Published Date: Feb 12, 2015
Relive this webinar with leading industry analyst Brian Vellmure. Flanked by seasoned CIOs (and Jive customers) Tony McGivern of FICO and Patrick O’Hare of Spectrum Health, Brian explores how CIOs are taking the lead in guiding their organizations through a rapidly evolving technology landscape. Topics covered include: • Navigating internal politics to overcome technological inertia • Choosing infrastructure and platforms that allow rapid technology adoption at scale • Shifting focus to exploit a fundamentally different technological landscape • Balancing and evolving the role of CIOs from cutting costs to driving business strategy
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. This study identifies several key areas of market opportunity and provides criteria by which vendors can be judged now and over the next 5 years.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
The Forrester Wave can help your organization in evaluating an enterprise social platform. The full report covers 13 vendors with specific information on core functionality and strategy.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as painful as stepping on a pile of Legos. Download the e-book to learn how implementing a collaboration system connects systems of record the easy way.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
Tags : 
australia, marketing, brightcove, benchmarks, budgets
    
Brightcove
White Paper Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
Tags : 
wcm, mobile, marketing, cloud, search marketing
    
Sitecore
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : 
adobe, benchmark, search, spend, cpc
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
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