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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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White Paper Published By: Optify     Published Date: Aug 03, 2012
Learn how your agency can thrive by offering high-value inbound marketing services.
Tags : 
digital marketing, inbound marketing, internet marketing, content creation, social media marketing
    
Optify
Webinar Published By: Apple Corporation     Published Date: May 29, 2012
Please join us at this on-demand online seminar. It'll take about an hour and it's absolutely free.
Tags : 
ipad, ipod, apple, ipad2, tablet
    
Apple Corporation
White Paper Published By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
Tags : 
lead, lead generation, email marketing, revenue per lead, conversions
    
Act-On
White Paper Published By: Act-On     Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
Tags : 
email marketing, marketing automation, email marketing personalization, marketing automation readiness, internet marketing
    
Act-On
White Paper Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
Tags : 
email deliverability, deliverability, best practices, spamtrap, spam filtering
    
Act-On
White Paper Published By: YouSendIt     Published Date: Apr 19, 2012
This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.
Tags : 
yousendit, manufacturing, email maketing, ecommerce, healthcare
    
YouSendIt
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents the 5 most common practices that result in losing a customer and how to avoid those pitfalls. You'll also learn how more customer-centric measures can help you deepen and grow relationships with your most valuable customers.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
Tags : 
marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: YouSendIt     Published Date: Feb 04, 2012
Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.
Tags : 
yousendit, manufacturing, email maketing, ecommerce, healthcare
    
YouSendIt
White Paper Published By: Oracle Global Marketing     Published Date: Nov 16, 2011
In this white paper, find out more about Right Channeling and how it can benefit your organization.
Tags : 
contact center software, instant answer agent, intelliresponse, oracle, right channeling
    
Oracle Global Marketing
White Paper Published By: Oracle Global Marketing     Published Date: Nov 16, 2011
Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.
Tags : 
ecommerce, business research, enterprise technology, it solution, retail applications
    
Oracle Global Marketing
White Paper Published By: Oracle Global Marketing     Published Date: Nov 16, 2011
This whitepaper takes a look into opportunities for organizations to provide a superior experience focusing on integrating a CRM eCommerce solution.
Tags : 
ecommerce, business research, enterprise technology, it solution, retail applications
    
Oracle Global Marketing
White Paper Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
Tags : 
adobe, experiências digitais, forrester, search marketing, email marketing
    
Adobe
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : 
adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
Tags : 
adobe, marketers, email, customer relationships, mobile email
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
Tags : 
adobe, email, marketing, strategy, roi
    
Adobe
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
Tags : 
digital, cms, customer service, conversions, sitecore
    
Sitecore
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