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Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall
Published By: Entrust Datacard     Published Date: May 15, 2014
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates. EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication. Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.” For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers, networking, it management
    
Entrust Datacard
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: Microsoft Office 365     Published Date: Nov 15, 2016
Download the free A to Z eBook to learn more about data security, employee productivity, IT Support and cost. Also, see how the competition measures up against Office 365. Here are a few must-knows when it comes to Office 365: Data compliance out of the box. Built-in security and privacy features; meets key industry standards and supports FERPA, HIPPAA and EU. Online or offline across all devices. Whether you are in the office or on the go, Office applications let you create, edit and share from your PC/MAC or your iOS, Android™ or Windows device with anyone in real time. Work off a single platform and eliminate third-party apps. With our suite of apps, such as Enterprise Content Management, Cloud PBX, and Microsoft MyAnalytics, you can trust that a single vendor is providing you the tools you need to get work done.
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Microsoft Office 365
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
Published By: AWS     Published Date: Aug 23, 2018
AWS supports healthcare organizations with HIPAA Eligible Services and the AWS Healthcare Compliance program. AWS products and services are being used by many customers that handle electronic patient health information (PHI) to build solutions that meet HIPAA and HITRUST regulatory requirements for cloud-based workloads. In this webinar, you’ll learn how AWS HIPAA Eligible Services can help you build secure workloads to handle PHI in compliance with HIPAA and HITRUST standards. AWS Healthcare experts will be joined in this webinar by AWS Partner Network (APN) Partners ClearDATA and Cloudticity.
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AWS
Published By: McAfee     Published Date: Mar 31, 2017
As trust grows, cloud use accelerates. IT struggles to safeguard sensitive data as Shadow IT hinders visibility and control. Read “Building Trust in a Cloudy Sky.”
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cloud report, cloud research, cloud usage, public cloud, cloud adoption, hybrid cloud, private cloud, cloud security, cloud data protection, cloud access security broker, cloud survey, cloud usage data, cloud malware, aws security
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
As trust grows, cloud use accelerates. IT struggles to safeguard sensitive data as Shadow IT hinders visibility and control. Read “Building Trust in a Cloudy Sky.”
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cloud report, cloud research, cloud usage, public cloud, cloud adoption, hybrid cloud, private cloud, cloud security, cloud data protection, cloud access security broker, cloud survey, cloud usage data, cloud malware, aws security
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
As trust grows, cloud use accelerates. IT struggles to safeguard sensitive data as Shadow IT hinders visibility and control. Read “Building Trust in a Cloudy Sky.”
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cloud report, cloud research, cloud usage, public cloud, cloud adoption, hybrid cloud, private cloud, cloud security, cloud data protection, cloud access security broker, cloud survey, cloud usage data, cloud malware, aws security
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
As trust grows, cloud use accelerates. IT struggles to safeguard sensitive data as Shadow IT hinders visibility and control. Read “Building Trust in a Cloudy Sky.”
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cloud report, cloud research, cloud usage, public cloud, cloud adoption, hybrid cloud, private cloud, cloud security, cloud data protection, cloud access security broker, cloud survey, cloud usage data, cloud malware, aws security
    
McAfee
Published By: NEC     Published Date: Aug 26, 2009
This is a case study which shows how Leicester Theatre Trust (LTT) implemented a revolutionary communications solution based around a service-orientated Unified Communications architecture from NEC.
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curve, nec, ltt, unified communications, architecture, service oriented architecture, soa, soc, service oriented communications
    
NEC
Published By: XO Communications     Published Date: Jul 22, 2015
Gannett views its private cloud and WAN capability as a strategic core competency and was looking for a strategic partner to support its growth and cloud initiatives. XO embraced this partnership and earned the trust of the media giant by providing superior technical expertise, smooth implementations, and responsive customer support.
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gannett, private cloud, xo mpls ip-vpn wan, scalability, strategy, cloud, networking, security, it management, knowledge management
    
XO Communications
Published By: Citrix Systems     Published Date: Apr 15, 2015
IT professionals are rethinking remote access strategies to enable a mobile workforce. Whether they are in the office or on the road, people need secure remote access that’s simple to use, so they can be productive from anywhere. Empower your mobile workers with the right level of access to Windows® apps and data, using a solution that IT can trust. Used by more than 100 million people worldwide in organizations of all sizes, Citrix XenApp is the proven solution for secure remote access.
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citrix, desktop virtualization, efficiency, virtualization, mobile computing, security, compliance, application security
    
Citrix Systems
Published By: AWS     Published Date: Nov 15, 2018
"To provide trusted identities and secure transactions to your customers, you want a flexible, scalable monitoring solution that offers a unified view on the Amazon Web Services (AWS) cloud. Learn how Entrust Datacard can help your organization quickly identify, resolve, and prevent issues by using a cloud-native platform to deliver seamless customer experiences every time. Watch our on-demand webinar and gain valuable insights into: • How to use a DevOps approach to monitoring • The best practices to scale your monitoring solutions • How Entrust Datacard monitors trace, syslog and metric data from sources like Amazon CloudWatch, Application Load Balancer, and Amazon Aurora"
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AWS
Published By: MailerMailer     Published Date: Sep 28, 2011
This guide shows you how to leverage content marketing to position your firm as top-of-mind trusted source. Result: more qualified leads, more sales.
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content marketing, lead generation, lead nurturing, email marketing
    
MailerMailer
Published By: Podium     Published Date: Dec 06, 2016
Getting your happiest customers to leave a review might seem difficult, but it’s easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
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podium, customer insight, customer reviews, customer satisfaction
    
Podium
Published By: CDW Symantec     Published Date: Aug 02, 2012
With daily reports of network breaches on the way up, now is the time to double down on solid network protection. This whitepaper documents the evolution of data and identity theft and the strategic security approaches companies are taking to stay ahead of the curve.
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data, identity, security, network, protection, mobile, security, documents, evolution, malware, sql, web, browser, hostile, e-mail, attack, password, lockdown, trusted, dlp
    
CDW Symantec
Published By: Flexera     Published Date: Feb 19, 2019
Flexera’s Software Vulnerability Research allows effective reduction of the attack surface for cybercriminals, providing access to verified vulnerability intelligence from Secunia Research covering all applications and systems across all platforms. It drives a prioritized remediation process by handling vulnerability workflows, tickets and alerts, and describes the steps to mitigate the risk of costly breaches. You Don’t Know What You Don’t Know It’s hard for enterprise security analysts to get reliable and trusted information about software vulnerabilities and then identify and filter that data for just the products that matter to their organization. Those challenges lead to wasted time and effort. Learn more.
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Flexera
Published By: Dell     Published Date: Oct 24, 2014
Today's business environments are very different to those of 10 years ago. Windows Server 2003 has been a trusted friend for over a decade, but there are better ways to deliver against today's business expectations and technical possibilities. Download this paper to better understand the risks of ignoring the end of support and to discover the advantages of migrating to a modern data center platform.
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virtualization, it security, platform support, platform migration
    
Dell
Published By: ProofSpace     Published Date: Aug 07, 2007
This white paper presents a solution framework for Life Science Organizations that want to implement enterprise digital trust management to protect their electronic value chain.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp, timestamp, time and data stamping, file authentication, x9.95, timestamping, ediscovery, discovery, admissibility, email archiving, surety, authentidate, timecertain
    
ProofSpace
Published By: Adobe     Published Date: Aug 04, 2015
This white paper shows how IT departments can help the business implement a solution that integrates with existing business applications and transforms procurement into a fast, agile process—all in a trusted environment.
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e-signatures, digital signatures, electronic signatures, e-signatures solution, e-signatures and procurement
    
Adobe
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most — even in tech, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the codes of the high-tech world would indicate that “hard” elements, such as cost, quality and efficiency, are more compelling to this audience, new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, high-tech executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they relied on most to help them make decisions.
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Tyco Integrated Security
Published By: Akamai Technologies     Published Date: Jun 14, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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behavioral analytics, logging analytics, zero trust security model, security, cyber criminals, security breach
    
Akamai Technologies
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