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Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
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ppc lead generation, seo lead generation, b2b lead gen, leads from google
    
Se Jones
Published By: Infor     Published Date: Jun 13, 2017
In 2015, the number of Millennial employees (those born between 1982 and 2004) will exceed that of Baby Boomers; by 2030 Millennials will represent 75% of the workforce, according to the U.S. Bureau of Labor Statistics.
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Infor
Published By: Intel     Published Date: Nov 29, 2016
Just after the turn of the decade researchers are predicting there will be somewhere north of 24 million subscriptions to next generation 5G networking services. Today most of those services are little more than pilot projects. But thanks to emerging network function virtualization (NFV) software running on Mobile Edge Computing (MEC) platforms enabled by Intel most of those 5G services should be in production before the end of the decade. Come learn how MEC platforms are about to transform every corner of the networking world to not only drive the creation of a vast array of new IT services, but also make networks more agile and responsive than anyone ever thought possible.
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Intel
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
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website design, responsive design
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Apr 08, 2013
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the mobile revolution already present, it is important to know the reasons why you must reconsider the design of your website. Branding, accessibility and cost are big reasons to consider responsive design for your companies website.
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company, next generation website, accesibility, branding, cost, bridgeline
    
Bridgeline Digital
Published By: McAfee     Published Date: Aug 14, 2014
Are you using the latest tools to guarantee your network survives an attack? Have you automated routine tasks, simplified upgrades and implemented plug-and-play deployment capability? Here are eight best practices for managing your network security.
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firewall management, ngfw, next generation firewall, firewall resource, firewall staff, resource optimization, network security management, ngfw
    
McAfee
Published By: OnForce     Published Date: Apr 22, 2007
“8 Ways Every Solution provider Can Profit from Rollouts Now” demonstrates how rollouts are creating strong sales opportunities for solution providers of all sizes. Importantly, it also addresses how solution providers have finally “cracked the code” of transforming this high-volume business, which is extremely service intensive, into a high-profit business via innovative on-site service delivery models that let them find the contract IT service professionals they need, right when they need them.
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service model, roll-out, rollout, roll-outs, rollouts, customer service, var, vars
    
OnForce
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
    
LeadGenius
Published By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
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best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
    
Citrix Online
Published By: Focus     Published Date: Feb 02, 2011
Learn how Webinar effectiveness defines the 9 Management Practices any company can embrace to ensure their Webinar initiative becomes the cornerstone of a proven lead-generation engine.
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citrix, webinar, business practices, lead-generation, lead gen, leads, integration, b2b
    
Focus
Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
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sales, clate mask, business success, small business owner, infusionsoft, lead generation, salesperson, value
    
InfusionSoft
Published By: Group M_IBM Q2'19     Published Date: Apr 04, 2019
It’s probably no surprise to you that the financial services industry is changing rapidly. Digital technology is redefining the possibilities with automated processes, AI insights, customized experiences, new operating models and next-generation applications — yet global industry profits are stagnating. As the number of disruptors in the space rises, many banks are being asked to innovate while lowering structural costs and improving capital returns — and many traditional banks are falling behind.
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Group M_IBM Q2'19
Published By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
This independent study by the International Technology group found IBM PowerVM more cost-competitive over time, compared to VMware, in terms of IT costs and the costs of downtime.
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ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
    
IBM MidMarket Demand Generation
Published By: Cisco     Published Date: Jan 05, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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data center, consolidation, server virtualization, new applications, it management, data management
    
Cisco
Published By: Cisco     Published Date: May 14, 2015
The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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data center, software, networking
    
Cisco
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Published By: Citrix     Published Date: May 08, 2014
A report into the need for datacenter security and how Citrix NetScaler is the solution.
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datacenter security, netscaler, citrix, defense, data center
    
Citrix
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Achievers     Published Date: Mar 21, 2012
Organizations spend over $48 billion per year on employee rewards and recognition programs; however there are critical limitations to the traditional approach. In this research bulletin, Bersin & Associates discusses how Rewards and Recognition has changed to cater today's workforce.
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employee recognition, employee engagement, employee rewards, hr trends, generation, gen x, gen y, millennials
    
Achievers
Published By: Polycom     Published Date: Sep 04, 2012
As new visual communication applications are created to harness the power of next-generation broadband, a new model for government is emerging - one that will bring interpersonal interaction into cyberspace.
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video collaboration, government, broadband networks, video conferencing, multi-point video, point-to-point video, telepresence, tele-services
    
Polycom
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