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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
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IBM
Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
Published By: Dell Server     Published Date: Aug 08, 2018
PowerEdge servers protect your customers and business with integrated security Analysts say attacks on firmware are becoming a greater threat to systems, making a cyber-resilient server architecture essential to the modern data center. Dell EMC PowerEdge servers, powered by Intel® Xeon® Scalable processors, deliver comprehensive management tools and robust layers of security to protect hardware and firmware throughout the server lifecycle.
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Dell Server
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Skillsoft     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
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sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
Skillsoft
Published By: SumTotal Systems     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
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sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
SumTotal Systems
Published By: Infor     Published Date: Aug 04, 2011
AB World Foods has a highly complex supply chain, driven in part by the nature of its globally sourced and distributed products as well as by the demands of growth and acquisition. With Infor SCM Demand Planning, the company cut costs while also improving service levels.
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infor, ab world food, scm, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management, human capital management, product lifecycle, supplier relationship, supply chain management, business-specific inventory, transportation logistics, warehouse software, service oriented architecture
    
Infor
Published By: Infor     Published Date: Aug 04, 2011
Find out what characteristics you should take into account when selecting Sales and Operations Technology and how Infor10 Sales & Operations Planning respond to those needs today.
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infor, aberdeen, s&op, infor10, sales and operations, sales & operations, scm, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management, human capital management, product lifecycle, supplier relationship, supply chain management, business-specific inventory, transportation logistics, warehouse software, service oriented architecture
    
Infor
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices
    
Adobe
Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience, website development, emerging marketing, social media, internet marketing, crm & customer care, e-commerce
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions, emerging marketing
    
Adobe
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Aerospace and Defense companies delivering complex products in competitive markets must overcome many challenges to manage requirements throughout the product lifecycle. Among the most difficult challenges are integrating complex systems engineering processes, promoting collaboration among multiple engineering disciplines and enabling the sharing of intellectual property within globally dispersed teams. Companies seeking a way to efficiently manage product requirements can leverage a comprehensive product lifecycle management (PLM) solution to: • Effectively reuse intellectual property to reduce time to market • Increase product innovation • Improve overall traceability of requirements throughout the product lifecycle This paper will highlight the criteria needed for a comprehensive requirements management solution that incorporates PLM to offer customers a scalable, enterprise-grade solution.
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customer, product lifecycle, aerospace, defense, management, plm, dassault
    
Dassault Systèmes
Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications
    
BrightCove
Published By: MuleSoft     Published Date: Sep 08, 2016
Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.
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mulesoft, microservices, digital transformation, business value, it support
    
MuleSoft
Published By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
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application management, application development, organization optimization, authentication, application security, enterprise applications, app blocking
    
IBM
Published By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
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bronto, e-commerce, global sales, customer lifecycle
    
Bronto
Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus, enterprise applications
    
Connectus
Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle, emerging marketing, social media, crm & customer care, traditional marketing
    
Act-On
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Focus on Value. “The benefits of agile are multidimensional. But the most important change is that it focuses the entire organization on meaningful delivery to the customer. Instead of relying on indirect metrics describing degrees of our software’s quality and progress ... we ask, ‘What percent of critical functionality is included in this release?’ This emphasis on customerperceived value impacts our entire project life cycle pretty significantly.” Vice President of Infrastructure Management BMC Software.
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CA Technologies EMEA
Published By: IBM     Published Date: Feb 03, 2015
Learn how the IBM Customer Profitability solution can help banks maximize the value of their customer base by understanding the interconnected factors that influence profitability through a single, at-glance-view.
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business analytics, customer profitability, customer base solutions, profitability analytics, customer lifecycle, security, it management, enterprise applications, data management
    
IBM
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