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Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: IBM     Published Date: Jul 09, 2018
As the information age matures, data has become the most powerful resource enterprises have at their disposal. Businesses have embraced digital transformation, often staking their reputations on insights extracted from collected data. While decision-makers hone in on hot topics like AI and the potential of data to drive businesses into the future, many underestimate the pitfalls of poor data governance. If business decision-makers can’t trust the data within their organization, how can stakeholders and customers know they are in good hands? Information that is not correctly distributed, or abandoned within an IT silo, can prove harmful to the integrity of business decisions. In search of instant analytical insights, businesses often prioritize data access and analysis over governance and quality. However, without ensuring the data is trustworthy, complete and consistent, leaders cannot be confident their decisions are rooted in facts and reality
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IBM
Published By: Vertica     Published Date: Aug 16, 2010
The Vertica Analytic Database is the only database built from scratch to handle today's heavy business intelligence workloads. In customer benchmarks, Vertica has been shown to manage terabytes of data running on extraordinarily low-cost hardware and answers queries 50 to 200 times faster than competing row-oriented databases and specialized analytic hardware. This document summarizes the key aspects of Vertica's technology that enable such dramatic performance benefits, and compares the design of Vertica to other popular relational systems.
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vertica, ec2, elastic, cloud computing, workflow, benchmark, projections, ad-hoc, business intelligence, cloud, cloudbased applications, analytic, saas, dbms, mpp
    
Vertica
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
As a financial services provider, you have probably invested hundreds of thousands, if not millions of dollars, in building an analytic infrastructure. But, do your line-of-business analysts and managers have access to the data and insights they need, when they need them? Three ways Alteryx can help you improve customer experience, manage risk and increase operational efficiency Case studies on how your peer financial services companies are using self-service data analytics for a competitive edge
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Alteryx, Inc.
Published By: Amazon     Published Date: Nov 07, 2013
Until recently, it has been far cheaper and easier to produce and store data than to process it. Companies have the option to buy large, multi-million dollar hardware devices to process their big data, but with budgets under pressure and no clear way to calculate returns on investment, the business case is difficult to make… And when analysts explain to the CTO that they only need the hardware for six months, for one day a week, or for one hour a day, the investment becomes impossible to justify. In this whitepaper, you’ll learn how by eliminating the traditionally high ‘cost of entry’ for big data analysis, Amazon Web Services is enabling customers to convert more raw data into more valuable business insight.
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amazon web services, aws, aws cloud, cloud services, cloud computing, big data, data management, data analysis, insights, customer sentiment, big data analysis, business technology
    
Amazon
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
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advertising, revenue, customers, social channels, sitecore
    
Sitecore EMEA
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Moving Beyond Traditional Decision Support Future-proofing a business has never been more challenging. Customer preferences turn on a dime, and their expectations for service and support continue to rise. At the same time, the data lifeblood that flows through a typical organization is more vast, diverse, and complex than ever before. More companies today are looking to expand beyond traditional means of decision support, and are exploring how AI can help them find and manage the “unknown unknowns” in our fast-paced business environment.
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predictive, analytics, data lake, infrastructure, natural language processing, amazon
    
Amazon Web Services
Published By: Data Stax     Published Date: Oct 05, 2016
Customers demand speed, convenience, and in-context experiences. Netflix, Mint Bills, and Clear Capital know their customers won’t give them a second chance. Learn how these leaders use DataStax Enterprise to provide an experience their customers can’t get anywhere else.
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datastax, netflix, mint bills, digital, personalization
    
Data Stax
Published By: SRC,LLC     Published Date: Jun 01, 2009
We work in an ever-changing landscape of competitors, market forces, customer relationships, partner alliances, political and regulatory pressures, and global climate effects. The common mechanism for coping effectively with change is to refer to canned reports and dashboards, dump reporting data into a spreadsheet and look for answers to today's questions. All too often, we have to rely on estimates rather than models, and gut feel rather than data, because we can't get answers in a timely fashion. Yet we know that the answers lie hidden in the morass of corporate data.
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business intelligence, src, capabilities, unified enterprise, spatial intelligence, alteryx, oracle, netezza, teradata, gui, ford, experian, sql, enterprise applications
    
SRC,LLC
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Which bot management solution is right for you? Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really? This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: VMware     Published Date: Sep 12, 2019
You’ve heard the stories: a large Internet company exposing all three billion of its customer accounts; a major hotel chain compromising five hundred million customer records; and one of the big-three credit reporting agencies exposing more than 143 million records, leading to a 25 percent loss in value and a $439 million hit. At the time, all of these companies had security mechanisms in place. They had trained professionals on the job. They had invested heavily in protection. But the reality is that no amount of investment in preventative technologies can fully eliminate the threat of savvy attackers, malicious insiders, or inadvertent victims of phishing. Breaches are rising, and so are their cost. In 2018, the average cost of a data breach rose 6.4 percent to $3.86 million, and the cost of a “mega breach,” those defined as losing 1 million to 50 million records, carried especially punishing price tags between $40 million and $350 million.2 Despite increasing investment in security
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VMware
Published By: Dell     Published Date: Aug 16, 2013
"Virtualization introduces new challenges for managing your data center. Applications now compete for shared resources such as storage, CPU cycles and memory, often causing performance bottlenecks and unhappy customers. This paper details 20 metrics that indicate when capacity issues are occurring and recommends a corresponding tool that will analyze the data and resolve your VM performance issues. Read the White Paper "
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vmware, metrics, virtualization
    
Dell
Published By: MuleSoft     Published Date: Jun 27, 2019
As the leading CRM system, Salesforce can accelerate and increase sales, enhance customer loyalty, and grow marketing capabilities. But how can businesses extend Salesforce to streamline business processes and maximize services and solutions? Effective and efficient integration of Salesforce with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications — is critical to enabling sales teams, increasing revenue, and better serving customers. Across the broad spectrum of Salesforce integration needs, patterns emerge for how to best address integration challenges. Integration patterns are the most logical sequence of steps to solving a specific type of integration problem. Learn how to synchronize CRM systems, migrate from legacy CRM systems, broadcast ERP data into your CRM system, and more. Download the whitepaper now.
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MuleSoft
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
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customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: KPMG     Published Date: Jun 06, 2019
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. Read this story to find out: • how we developed a digital strategy to restore growth to an iconic sporting brand • how data can drive a dynamic connection with customers and create new opportunities for growth • key principles for developing your own digital strategy.
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KPMG
Published By: VMware AirWatch     Published Date: May 18, 2016
Organizations that invest in proprietary applications and data for competitive advantage in their industries only succeed by making those investments available to employees, customers, and partners that drive revenue and opportunity. Securing those investments requires a fresh perspective as the types of devices accessing the cloud datacenter are changing rapidly and new workloads, such as VDI desktops, are appearing more regularly alongside server workloads. These changes alter the potential attacks and potential threats to datacenters whose security primarily stands firm at the perimeter, however, within the data center the security is weak.
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data management, business practices, data center. data application, enterprise applications, security
    
VMware AirWatch
Published By: VMware     Published Date: Dec 15, 2016
Organizations that invest in proprietary applications and data for competitive advantage in their industries only succeed by making those investments available to employees, customers, and partners that drive revenue and opportunity. Securing those investments requires a fresh perspective as the types of devices accessing the cloud datacenter are changing rapidly and new workloads, such as VDI desktops, are appearing more regularly alongside server workloads. These changes alter the potential attacks and potential threats to datacenters whose security primarily stands firm at the perimeter, however, within the data center the security is weak. By combining VMware NSX with the AirWatch Tunnel and/or VMware Horizon View, organizations are able to bridge the device to datacenter security gap in a way that both increases the overall security of the cloud datacenter and makes it far simpler to manage security through defining and delegating application and services to specific users. Thi
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VMware
Published By: Data Stax     Published Date: Oct 14, 2016
Financial services companies engage with customers across multiple channels and across a range of financial products. This wealth of customer information is often stored in isolated data silos. Building a 360° view of the customer can directly impact customer experience and help banks grow customer retention, upsell products and provide compelling interactions. This paper examines the challenges these institutions face when creating a 360° view of every customer interaction, what database requirements the lines of business should look into, and use cases to benefit from by leveraging DataStax Enterprise, the database platform purpose built to power cloud applications.
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datastax, netflix, mint bills, digital, personalization
    
Data Stax
Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
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trend micro, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data leak, data protection solutions, midsize organizations, smb, physical breach, virtual breach, malicious breach, sensitive information, malicious data leaks, threats, confidential information, data loss, data protection
    
Trend Micro, Inc.
Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle, business insights, e-commerce, sales
    
Aimia
Published By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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Entrust Datacard
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: TIBCO Software     Published Date: Aug 13, 2018
Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics. Read our whitepaper to discover what analyst firm Forrester has identified as the Enterprise Insight Platform, technology designed to enable companies to transform into truly data-driven businesses.
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TIBCO Software
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, actionable insights, emerging marketing
    
uberVU via HootSuite
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