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Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting, emerging marketing, marketing research, e-commerce
    
AdRoll
Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care, marketing research
    
CrowdTwist
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice
Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
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finance, best practices, productivity, economic power, consolidation, fintech, technology, data, security, risk decision
    
SAS
Published By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
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consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics, marketplace, fulfillment, customer experience, emerging marketing, crm & customer care, retail
    
SAP
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
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ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness, emerging marketing, enterprise applications, marketing research
    
IBM
Published By: Salesforce Commerce Cloud     Published Date: Jul 11, 2016
The retail business is changing. Fast. Consumers are adapting to new technologies and financial constraints. As a result, retailers have to be adaptive, agile and nimble. This free whitepaper from Demandware looks at tomorrow’s retail environment, what it means to be ready for the future, and some tools to help assess your readiness.
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demandware, retail, future ready, retail environment, growth, customer experience, consumer behavior, business technology
    
Salesforce Commerce Cloud
Published By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
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evariant, physician liaison, hospital, physician alignment
    
Evariant
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
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brand, loyalty, customer, crm, retention, research, warmth, competence, relationship, purchase intent, fiske, princeton, tylenol, relational capital group, consumer behavior, psychology, product recalls, malone, kervyn, social media
    
The Relational Capital Group
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, business technology, marketing research
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
The world's appetite for media and entertainment is seemingly insatiable. New devices are enabling the use of new media in ways that were barely imaginable a few decades ago. Read on to learn more about analytics and personalization to attract users.
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analytics, ibm, consumer behavior, consumer, user, media, cross channel marketing, business technology, social media, marketing research
    
IBM
Published By: FICO     Published Date: Nov 10, 2015
"ACG Michigan, a large auto insurance underwriter in the US state of Michigan, needed a user-friendly system that would enable its agents (internal and independent) to churn out precise and consistent policy quotes and underwriting decisions. They turned to FICO Blaze Advisor decision rules management system to create an enterprise decision management framework to execute decisions. Learn more on how FICO Blaze Advisor helped ACG Michigan automate its underwriting About FICO FICO (NYSE: FICO), formerly known as Fair Isaac, is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimiz
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decision analytics, optimization, profitability, finance
    
FICO
Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
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ibm, analytics, consumer behavior, consumer interaction, communication, email marketing, business technology, internet marketing
    
IBM
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content, emerging marketing
    
Marketo
Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking
    
Comcast Business
Published By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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Resonate
Published By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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e-commerce, canada, consumers, e-retailer, customer expectations
    
Bronto
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: Lumeris     Published Date: Aug 04, 2014
Providers need new engagement strategies and workflows, such as those offered by Lumeris, which empower consumers to make educated health choices and become partners in their own wellness. In turn, patients need the right support from their providers, in innovative, high-touch forms, so they can make the right health care and financial choices for themselves and their families. Lumeris offers five strategies for effective consumer engagement, as well as the high-touch, technological know-how to activate patients.
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lumeris, consumer engagement strategies, accountable patients, accountable physicians, accountable providers, provider patient relationship, healthy behavior change, value based care, high touch health care, information technology
    
Lumeris
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