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Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
Published By: Teradata     Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
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teradata, integrated, marketing, vendors, executional, operational, analytical, campaign, management, resources, research, oracle, infor, microsoft, direxxis, sdl, repoint global, adobe, market, sap
    
Teradata
Published By: Cisco     Published Date: Jun 21, 2016
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
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Cisco
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
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email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
    
Movable Ink
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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Claravine
Published By: Dell EMC     Published Date: Oct 08, 2015
Download this white paper to learn how the company deployed a Dell and Hadoop cluster based on Dell and Intel® technologies to support a new big data insight solution that gives clients a unified view of customer data.
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Dell EMC
Published By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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Persicope Data
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics, it management, knowledge management, business technology
    
Clustrix
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
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social media, messaging, political messaging, satire, memes, crimson hexagon, emerging marketing, business technology, internet marketing
    
Crimson Hexagon
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
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