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Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics, business technology, internet marketing, sales
    
Dun & Bradstreet
Published By: Tableau     Published Date: Apr 13, 2018
In this whitepaper, discover the benefits of expanding your analytics toolkit. Combine Excel’s data collection and management capabilities with Tableau’s intuitive, analytical power to transform your raw data into actionable insights. Focus on the questions that take your data beyond the spreadsheet. Read more at about this partnership.
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Tableau
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
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Oracle PaaS/IaaS/Hardware
Published By: ForeScout     Published Date: Aug 14, 2012
The What, Why and How to Employ NAC to Apply Guest Networking, BYOD (Bring Your Own Device) and Endpoint Security Policies. Many of today's endpoints are neither known nor protected. According to Gartner, enterprises are only aware of 80 percent of the devices on their network. Those 20 percent of unknown devices are inside the perimeter of the network, are unmanaged and provide users with access. They are small, varied and highly mobile, and they are loaded with their own applications, can act as WAPs, and often contain outdated firmware or are jailbroken. Even as the devices are accessing personal applications on the web, they are also accessing corporate resources such as e-mail-all from the very same unmanaged devices, which have not been vetted by the security organization. Smartphones, notebooks, netbooks, iPads, e-readers, gaming consoles and more-the list of personal devices attempting access to employer networks seems to grow every day in what's come to be known as the BYOD (Bring Your Own Device) era in networking.
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pad, mine, enabling, secure, personal, mobile, device, use, your, network, nac, guest, networking, byod, bring, your, own, device, endpoint, security
    
ForeScout
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions
Published By: CEB Global     Published Date: Oct 27, 2016
As a leader in the field of talent assessment, we have identified 10 best practices for establishing a worldclass assessment function that leads to important business outcomes and helps transform talent leaders from process experts to talent advisors.
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ceb global, ceb, talent management, talent assessment, candidate data, data, hiring
    
CEB Global
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Companies need to adapt their performance management strategies to better reflect the changing dynamics of the modern workforce and ensure their employees reach their potential. According to Deloitte, 58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. Even today’s top leaders think “the old way of doing things” is throwing resources down the drain! Check out 10 outdated performance management strategies you might still be clinging to, and how you can revitalize your talent development initiatives to maximize the power of your employees.
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performance management, employee satisfaction, management tips, modern workforce
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. It’s high time to make some changes and adapt performance management strategies to better reflect the changing dynamics of the modern workforce and ensure employees reach their potential. Check out “10 Counterproductive Performance Management Assumptions You're Still Making” and see how you can improve your talent development initiatives to increase the productivity and impact of your employees. In this ebook, we'll touch on: • how goals are set and achieved • flaws and biases in manager's assessments • what truly motivates employees • and more Download your copy and get started!
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software, 360 degree feedback, workforce development, talent management, performance management software
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. It’s high time to make some changes and adapt performance management strategies to better reflect the changing dynamics of the modern workforce and ensure employees reach their potential. Check out “10 Counterproductive Performance Management Assumptions You're Still Making” and see how you can improve your talent development initiatives to increase the productivity and impact of your employees. In this ebook, we'll touch on: • how goals are set and achieved • flaws and biases in manager's assessments • what truly motivates employees • and more Download your copy and get started!
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software, 360 degree feedback, workforce development, talent management, performance management software
    
Cornerstone OnDemand
Published By: Salesforce     Published Date: Nov 18, 2014
If you missed Dreamforce this year, we’ve got you covered. In this ebook, you’ll discover the ten major breakthroughs for Sales Cloud — and how they will enable the sales team of the future. Explore enhanced capablities, loads of new features, new mobile apps and a seamless user experience. Welcome to the sales success platform, reimagined for today’s sales team.
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dreamforce, sales cloud, sales team, enhanced capabilities, new features, mobile apps, user experience, enterprise applications, sales
    
Salesforce
Published By: Broadsoft     Published Date: Jun 14, 2017
Many premises-based phone system (PBX) manufacturers claim that the five year costs of their systems are lower than an equivalent cloud alternative. What the premises guys don’t tell you about is all the extra little hidden costs that come as a result of the limitations of the hardware and software in their systems. This guide will provide you with useful questions to ask your PBX manufacturer to ensure that you're getting the full picture on the cost of their system. Questions to Ask During an Evaluation: • Have you sized this system for my peak demand? • Have you factored in the cost of site redundancy? • How many hours of call recording are included? • How is mobility supported? Do calls route in an out of the PBX for call treatment? • What are the annual maintenance costs of the hardware and software in this system? • Which third party systems have you integrated this PBX with?
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Broadsoft
Published By: Workday     Published Date: Aug 07, 2018
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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Workday
Published By: Workday     Published Date: Sep 14, 2018
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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Workday
Published By: IBM     Published Date: Oct 06, 2016
IBM LinuxONE servers are effective in-house Linux cloud server platforms that counter these myths and can provide IT executives with an alternative Linux infrastructure solution that will help organizations contain costs, become more competitive, and assist with a transformation to a least-cost consumption-based usage model.
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ibm, linux solutions, websphere, operating systems
    
IBM
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects, promotion, tools, branding
    
emedia
Published By: IBM     Published Date: Nov 14, 2017
Data is the hottest topic in business today. In discussions that range from understanding performance to predicting future outcomes, data is at the core. However, data has a bad reputation. Because businesses have been collecting data for decades, the amount that we must analyze can seem insurmountable. Simply saying “data” is enough to conjure images of someone poring over a thick stack of spreadsheets, manually going through row after row to identify performance, trends and figure out what to do with them. This intimidating view is all too common.
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data, ibm, data insight, data analytics
    
IBM
Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, email marketing, internet marketing, crm & customer care
    
Act-On
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
    
ReadyTalk
Published By: Druva     Published Date: Sep 27, 2017
The public cloud’s reliability, security, and scalability offers the transformational potential to move disparate workloads to a single cloud platform for greater efficiency and agility. Discover 20 real-world benefits gained when moving backup, archival and disaster recovery to a single, native cloud platform.
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backup recovery, disaster recovery, public cloud, security cloud, native cloud
    
Druva
Published By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid, day-of, actionable, conferencing, questions, practical
    
ReadyTalk
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