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2018

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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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Fidelis Cybersecurity
Published By: 1010data     Published Date: Sep 05, 2018
To learn more about 1010data CPG Ecommerce Download Now!
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1010data
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: Polycom     Published Date: Mar 12, 2018
"Traditional offices and meeting rooms are giving way to open team and mobile spaces, as well as huddle rooms, all of which present challenges for effective collaboration in geographically distributed organizations. Polycom can help you transform the way you and your teams work and compete more effectively with intuitive collaboration tools that fit with the way your teams work, not the other way around. The Polycom 2018 Buyers Guide will help you understand how to apply team collaboration technology to meeting spaces of all sizes.
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workplace, mobile, polycom, business, optimization
    
Polycom
Published By: Dome9     Published Date: Apr 25, 2018
Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments. As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.
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Dome9
Published By: Payscale, Inc     Published Date: Apr 04, 2018
As PayScale approaches a decade of collecting data from organizations on how they pay and how they manage the business of compensation, we’ve learned some things:
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Payscale, Inc
Published By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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Service Now
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
Published By: LogRhythm     Published Date: Jun 19, 2018
As uncertainties—cybersecurity and otherwise—swim around us with increased velocity and frequency, it’s always helpful to hear directly from security leaders in the trenches of our industry. These first-hand accounts have the unique ability to shed light on the challenges security professionals and their teams face nearly every day of their work lives. That’s precisely what this “2018 Cybersecurity: Perceptions & Practices” benchmark survey accomplishes. It provides insights into the state of the cybersecurity practice of 751 mid- to large-sized organizations in the United States, United Kingdom, and AsiaPacific regions.
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cybersecurity, survey, security, leaders, data, industry
    
LogRhythm
Published By: Gigamon     Published Date: Dec 13, 2018
Despite increasing security budgets, companies find there is too much data for new tools to analyze, not enough skilled IT security professionals and little confidence in current technology investments. Read the “2018 Cyberthreat Defense Report” to learn how your peers are managing increased breaches, vulnerabilities and encrypted traffic. How does your cyberthreat approach compare to other security pros who are protecting their organizations? Learn now.
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Gigamon
Published By: Great Bay Software     Published Date: Apr 12, 2018
"CyberEdge Group’s fifth-annual Cyberthreat Defense Report is a comprehensive review of the perceptions of 1,200 IT security professionals representing 17 countries and 19 industries. The new 2018 report provides the most geographically comprehensive view of IT security perceptions in our industry. With a 360-degree view of organizations’ security threats, security professionals can identify issues facing the market and know how their peers are reacting. Key insights from this year’s report include: • ‘Lack of skilled personnel’ is the greatest inhibitor to IT security’s success • 77% of networks were breached last year – the first decline in five years! • 12% of a typical enterprise IT budget is spent on security • 55% of organizations were compromised by ransomware last year Download the Cyberthreat Defense Report Executive Summary today!"
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Great Bay Software
Published By: Great Bay Software     Published Date: Jul 16, 2018
"CyberEdge Group’s fifth-annual Cyberthreat Defense Report is a comprehensive review of the perceptions of 1,200 IT security professionals representing 17 countries and 19 industries. The new 2018 report provides the most geographically comprehensive view of IT security perceptions in our industry. With a 360-degree view of organizations’ security threats, security professionals can identify issues facing the market and know how their peers are reacting. Key insights from this year’s report include: • ‘Lack of skilled personnel’ is the greatest inhibitor to IT security’s success • 77% of networks were breached last year – the first decline in five years! • 12% of a typical enterprise IT budget is spent on security • 55% of organizations were compromised by ransomware last year Download the Cyberthreat Defense Report Executive Summary today!"
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Great Bay Software
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: NAVEX Global     Published Date: Apr 20, 2018
Discover how organisations similar to your own are developing an effective ethics and compliance programme to improve workplace culture and reduce compliance risk. Our new research will help you identify the most appropriate activities to consider for your own programme, provide the data to help benchmark your results, and the guidance to improve buy-in and programme resources. What you'll learn: How are new regulations changing potential ethics and compliance risks? What challenges do compliance professionals face when trying to improve company culture? How are organisations investing in compliance activities? What results are compliance programmes achieving?
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NAVEX Global
Published By: Aon Hewitt     Published Date: Aug 06, 2015
Download this white paper to learn why it is so important for public-sector employers to calculate the financial impact of the Excise Tax on their plans and on their employees and retirees, and understand their available options for limiting exposure.
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2018 excise tax, public sector, retirees, private sector, tax mitigation, human resources
    
Aon Hewitt
Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
Published By: Workday France     Published Date: Feb 04, 2019
Vous recherchez un partenaire de confiance pour votre système de gestion financière qui possède les atouts nécessaires pour accompagner votre organisation aujourd'hui et dans le futur ? Obtenez une analyse du marché, des recommandations clés pour évaluer les fournisseurs, etc. Téléchargez votre rapport gratuit du Magic Quadrant Gartner pour les solutions Cloud de gestion financière.
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la finance, technologie de la main-d'œuvre, stratégie digitale
    
Workday France
Published By: Workday     Published Date: Jun 15, 2018
Looking for a trusted partner in financial management who has what it takes to lead your organization today and into the future? Get an analysis of the market, key recommendations for evaluating vendors, and more. Download your complimentary copy of Gartner Magic Quadrant for Cloud Core Financial Management Suites.
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finance, management, gartner, cloud
    
Workday
Published By: Workday Nordics     Published Date: Sep 19, 2018
Looking for a trusted partner in financial management who has what it takes to lead your organisation today and into the future? Get an analysis of the market, key recommendations for evaluating vendors, and more. Download your complimentary copy of Gartner Magic Quadrant for Cloud Core Financial Management Suites.
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workday, workday technology, digital strategy for finance
    
Workday Nordics
Published By: Workday DACH     Published Date: Feb 01, 2019
Suchen Sie einen zuverlässigen Partner im Finanzmanagement, der in der Lage ist, Ihre Organisation in die Zukunft zu führen? In dieser Marktanalyse erhalten Sie wichtige Empfehlungen zur Anbieterauswahl und vieles mehr. Laden Sie Gartner Magic Quadrant for Cloud Core Financial Management Suites kostenlos herunter.
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finanzen, belegschafts technologie, digitale strategie
    
Workday DACH
Published By: Workday     Published Date: Oct 11, 2018
Read the latest Gartner Magic Quadrant for Cloud HCM Suites to get a side-by-side comparison of key HCM vendors and learn why the world’s leading research and advisory company named Workday a leader for the third year in a row.
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Workday
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