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Published By: BeyondTrust     Published Date: Jun 05, 2019
The world is an uncertain place. Particularly for cyber security professionals, many of whom have learned the hard way that they can’t rest on their laurels. New technologies and fresh threats are constantly emerging, and these threats come from both outside and within organizations. In our 2019 privileged access threat research, we discovered that almost two thirds of respondents (64%) think it is likely they’ve suffered a breach due to employee access, while 58% say the same about vendors. Meanwhile, the devices intended to make life easier can expose businesses further. Although hostile, external attacks are considered a significant or moderate concern by 61% of businesses, the threat of misused or abused insider access follows very closely behind at 58%. At the same time, 57% of security decision makers perceive at least a moderate risk from Bring Your Own Device (BYOD) policies and the Internet of Things (IoT) at 57%. In this fourth edition of BeyondTrust’s annual Privileged Acces
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BeyondTrust
Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall
Published By: Flexera     Published Date: Feb 19, 2019
Flexera’s Software Vulnerability Research allows effective reduction of the attack surface for cybercriminals, providing access to verified vulnerability intelligence from Secunia Research covering all applications and systems across all platforms. It drives a prioritized remediation process by handling vulnerability workflows, tickets and alerts, and describes the steps to mitigate the risk of costly breaches. You Don’t Know What You Don’t Know It’s hard for enterprise security analysts to get reliable and trusted information about software vulnerabilities and then identify and filter that data for just the products that matter to their organization. Those challenges lead to wasted time and effort. Learn more.
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Flexera
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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Akamai Technologies
Published By: AWS     Published Date: Nov 15, 2018
"To provide trusted identities and secure transactions to your customers, you want a flexible, scalable monitoring solution that offers a unified view on the Amazon Web Services (AWS) cloud. Learn how Entrust Datacard can help your organization quickly identify, resolve, and prevent issues by using a cloud-native platform to deliver seamless customer experiences every time. Watch our on-demand webinar and gain valuable insights into: • How to use a DevOps approach to monitoring • The best practices to scale your monitoring solutions • How Entrust Datacard monitors trace, syslog and metric data from sources like Amazon CloudWatch, Application Load Balancer, and Amazon Aurora"
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AWS
Published By: Lenovo     Published Date: Aug 31, 2018
? Security threats are growing at an astronomical pace–theft, hacking, malware, ransomware... and the list goes on. That's why Lenovo integrates security at every level including built-in hardware, advanced software, a secure supply-chain, complete component validation and integrated services. In addition to Lenovo's own security features built into each device, Windows 10 Pro delivers comprehensive, built-in and ongoing security protections you can trust – including Windows Hello, Windows Defender Antivirus, firewall, and more. Read more in this comprehensive product guide, from personal device to data center, we'll show you how we're hard at work securing your devices from the threats.
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Lenovo
Published By: AWS     Published Date: Aug 23, 2018
AWS supports healthcare organizations with HIPAA Eligible Services and the AWS Healthcare Compliance program. AWS products and services are being used by many customers that handle electronic patient health information (PHI) to build solutions that meet HIPAA and HITRUST regulatory requirements for cloud-based workloads. In this webinar, you’ll learn how AWS HIPAA Eligible Services can help you build secure workloads to handle PHI in compliance with HIPAA and HITRUST standards. AWS Healthcare experts will be joined in this webinar by AWS Partner Network (APN) Partners ClearDATA and Cloudticity.
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AWS
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
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customer, branding, relationships, consumer, database
    
CrowdTwist
Published By: Reputation.com     Published Date: Jun 29, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail.
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Reputation.com
Published By: Akamai Technologies     Published Date: Jun 14, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
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behavioral analytics, logging analytics, zero trust security model, security, cyber criminals, security breach
    
Akamai Technologies
Published By: Google Chrome Enterprise     Published Date: May 04, 2018
"Chrome Browser provides secure, trusted access to data, apps, and cloud services, connecting employees on any device to a new generation of powerful tools for work. With proactive securitymeasures protecting them while they work, users get a consistent, customizable experience whenever and wherever they access it."
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Google Chrome Enterprise
Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: Carbon Black     Published Date: Apr 10, 2018
For decades, the financial services industry has endured constant change and uncertainty, from the depths of a financial crisis to widespread regulation overhauls. With the advent of more advanced cybersecurity threats, the industry has responded with rapid digital transformation to remain competitive while also pushing the envelope. Today, managing and mitigating cyber-related risks not only draws government scrutiny, but increased consumer scrutiny as well, with longstanding brand reputations anchored to institutions’ ability to protect its most sensitive data. In a recent survey of Americans, financial information was considered by consumers to be their most valuable personal information, worth even more than personal or family photos and videos. For consumers, failing to protect their data is a grave violation of trust, to the point where 72% would consider leaving their current financial institution if their sensitive information was taken hostage by ransomware.1 Not only does the
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Carbon Black
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: OKTA     Published Date: Mar 30, 2018
"Today's workplace is flexible, collaborative, and dynamic-allowing people to work anywhere any time. A cloud-first strategy allows organizations to remain competitive and empowers greater productivity amongst their distributed workforce. But what does 100% cloud and mobile really mean? What does it really look like? Cloud-first is a philosophy of openness, security and user trust. It has specific components that embody a cloud- and mobile-first strategy. Read this whitepaper to learn the seven pillars of a 100% cloud and mobile organization. These core attributes serve as vital, interlinking nodes that alone promote efficiency and progress, and together drive cloud-first transformation."
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OKTA
Published By: Reputation.com     Published Date: Feb 26, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail
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Reputation.com
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: IBM     Published Date: Jul 26, 2017
The risk reporting environment for banks has changed. Regulatory imperatives that were largely driven by the financial crisis of 2007— such as Dodd-Frank, Principles for Effective Risk Data Aggregation and Risk Reporting (BCBS 239) by the Basel Committee on Banking Supervision (BCBS), Comprehensive Capital Analysis and Review (CCAR) and others—are impacting banks around the globe. These imperatives are forcing banks to rethink and reinvent how their systems integrate and how data from across the bank flows into the aggregated risk and capital reports required by regulatory agencies. Banks must be able to convey to agencies that the data is complete, correct and consistent in order to establish that the reports are trustworthy
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risk mitigation, risk reporting, banking, data aggregation
    
IBM
Published By: IBM     Published Date: Jun 21, 2017
This report is designed to help you make an informed decision about IBM Cloudant. It is based on 22 ratings and 21 in-depth user reviews of Cloudant on TrustRadius, the trusted user review site for business software. By crowd-sourcing user perspectives, we help you to get a true sense of the product. This report includes analysis of the types of customers (company sizes, industries etc.) that use Cloudant, what companies and users like most about the product, as well as areas for improvement
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ibm, ibm cloudant, demographic, cloud computing, decision making
    
IBM
Published By: Entrust Datacard     Published Date: Jun 14, 2017
This paper discusses how browsers support EV certificates and display trusted websites.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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Entrust Datacard
Published By: IBM     Published Date: May 02, 2017
An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration. Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.
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insider threats, data management, organization management, data analytics, threat detection, risk management, fraud discovery, forensics investigation, incident response
    
IBM
Published By: IBM     Published Date: Apr 20, 2017
An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration. Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.
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insider threats, data management, organization management, data analytics, threat detection, risk management, fraud discovery, forensics investigation, incident response
    
IBM
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