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Published By: Evariant     Published Date: Sep 07, 2016
Over the past eighteen months we have seen a dramatic shift in consumers’ trust of traditional versus digital marketing.
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evariant, traditional marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
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evariant, physician liaison, hospital, physician alignment
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
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evariant, hospital, patient engagement, digital marketing
    
Evariant
Published By: Marketo     Published Date: Aug 29, 2016
Download this whitepaper to learn how technology can help you to better engage patients, ultimately driving stronger outcomes for your healthcare organization
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marketo, marketing, marketing automation, healthcare, patient engagement, marketing strategies, healthcare marketers, crm & customer care
    
Marketo
Published By: EMC Converged Platforms     Published Date: Aug 19, 2016
As a leader in medical informatics imaging, FUJIFILM Medical Systems U.S.A. uses the best technology tools to deploy their software solutions at customer sites. VxRail allows FUJIFILM to build for scale and quick deployments that are predictable and repeatable to ensure the availability of critical systems within the healthcare enterprise.
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vce, fujifilm, medical systems, enhancing patient care, software solutions, it management, knowledge management, enterprise applications
    
EMC Converged Platforms
Published By: IBM     Published Date: Aug 04, 2016
IBM BigInsights is ready to help Quest Diagnostics Inc. ingest, normalize and analyze huge data-sets, delivering new insight into clinical outcomes for physicians, hospitals, and millions of patients.
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ibm, analytics, myaa, quest diagnostics, case study, data analytics, data insight, big data
    
IBM
Published By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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best practices, business management, customer loyalty, technology, data, analytics, business technology
    
SAS
Published By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Healthcare payers need to think cost effectively to accomplish the goals of recruiting and retaining top talent, providing excellent patient care and consolidating healthcare with partners. Updating talent acquisition tactics and technologies doesn't have to be expensive. Find out how Best-in-Class companies recruit, hire, on board, and retain employees.
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Oracle HCM Cloud
Published By: Oracle HCM Cloud     Published Date: Aug 02, 2016
In the midst of industry consolidation, shrinking margins, and fierce competition for talent, health care payers are facing increasing pressure to deliver more cost efficient, high-quality patient care. Learn how to succeed in this dynamic healthcare market by integrating financial and HR systems to tackle immediate challenges and create scalability for the future.
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healthcare payers, healthcare hcm, healthcare erp and hcm in the cloud
    
Oracle HCM Cloud
Published By: Hayes, Inc.     Published Date: Jul 27, 2016
Hospitals and health systems are scrutinizing costs and being forced to make tough decisions affecting patients and their own financial status.Health technology acquisition, standardization, and utilization decisions are becoming ever more important as the costs associated with making wrong decisions continue to escalate. With the array of new technologies clamoring for attention, utilizing evidence is the foundation for meaningful decisions.
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hospitals, health systems, technology acquisition, standardization, healthcare, enterprise applications
    
Hayes, Inc.
Published By: UnitedHealthcare     Published Date: Jun 29, 2016
Watch this 3-minute video to learn how Optum Interactive Platform simplifies and automates the way hospitals deliver helpful information and services to patients to increase their overall satisfaction, while freeing up clinicians to focus more directly on patient care.
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patient experience, care teams, healthcare, clinical productivity, practice management
    
UnitedHealthcare
Published By: Reputation.com     Published Date: Jun 20, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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Reputation.com
Published By: Reputation.com     Published Date: Jun 17, 2016
Following these five steps is the beginning of an effective strategy and system to help you take control of your patient reviews. Your efforts will pay off. In the past several years, hospitals and other care centers with active programs have not only enjoyed increases in their star ratings and search ranking, but have used the feedback to improve patient experience, employee morale, pricing power and revenue.
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Reputation.com
Published By: Hyland Software     Published Date: Jun 16, 2016
Fueled by new technologies, expanding regulations and greater patient expectations, there’s a clinical content gold rush in the healthcare market. Sources and types of clinical content grow at an exponential rate and through increasingly refined input methods, including voice and improved OCR, clinicians capture more unstructured information about their patients than ever before. Making all clinically relevant content available together, in one place seems like a simple request. Must the response be so complex?
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healthcare, technology, solutions, best practices, business management, process management, analytics, content management
    
Hyland Software
Published By: Aria Systems     Published Date: Jun 15, 2016
"Discover the technological solutions to deliver better patient outcomes From patient satisfaction to mobility to security, technology’s role in healthcare is changing rapidly as costs go up and demands of an aging population skyrocket. Explore this infographic to learn the six major trends in smart healthcare you need to know now >"
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Aria Systems
Published By: Avaya     Published Date: Jun 15, 2016
Solving critical healthcare IT challenges with software-defined networkingDigitization is changing healthcare forever as organizations look to deliver better quality services, improve patient safety and provide the highest levels of security. Healthcare IT leaders should look to leverage a software-defined network. Read the latest from ZK Research to learn more.
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healthcare, information technology, networking, security
    
Avaya
Published By: Avaya     Published Date: Jun 15, 2016
Discover the technological solutions to deliver better patient outcomes From patient satisfaction to mobility to security, technology’s role in healthcare is changing rapidly as costs go up and demands of an aging population skyrocket. Explore this infographic to learn the six major trends in smart healthcare you need to know now.
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technology, best practices, healthcare, info graphics, skyrocket
    
Avaya
Published By: EMC Converged Platforms     Published Date: May 24, 2016
Wake Forest Baptist Medical Center, a nationally recognized fully integrated academic medical center and health system, is dedicated to improving patient care and advancing medical research. However, its aging, legacy infrastructure had to be modernized in order to meet the demands of its ecosystem. Wake Forest chose market-leading EMC converged infrastructure from VCE in order to simplify IT operations and drive business efficiency. VCE Vblock® Systems built on EMC XtremIO all-flash storage enabled significant improvements in application infrastructure performance and agility, delivering an overall 30 percent performance improvement to end-users. Read this white paper to find out more about how EMC converged solutions from VCE helped Wake Forest Baptist Medical Center modernize its business.
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vce, vblock, converged infrastructure, legacy infrastructure, agile, availability, performance, enterprise applications
    
EMC Converged Platforms
Published By: Tripp Lite     Published Date: May 17, 2016
While the use of power strips in healthcare and medical facilities is common, the misuse of these devices is also common. Such misuse can result in citations, fines, or even patient injury at your facility. This white paper covers: • Common mistakes in the use of power strips • Ways to avoid making the common mistakes • How to develop and implement a power strip policy to ensure that your facility complies with codes and standards while reducing risk to patients and staff
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compliance, safety, power strip, codes, standards, citations, fines, patient injury
    
Tripp Lite
Published By: CradlePoint     Published Date: May 17, 2016
The “consumerization” of healthcare and sweeping policy changes will require that healthcare providers become more competitive or risk being left behind. Gaining the competitive edge means finding scalable efficiencies, leveraging the wealth of available patient data for improved care, and figuring out how to meet (or sometimes treat) patients where they already are—whether that happens to be at work, at the mall, or on the street. While Machine to Machine (M2M) and Internet of Healthcare Things (IoHT) technologies promise to create massive efficiencies and a transformed patient experience, traditional wired connectivity solutions are often costly, difficult to deploy, and don’t offer the flexibility required for effective M2M and IoHT deployments.
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CradlePoint
Published By: CradlePoint     Published Date: May 17, 2016
Healthcare IT Enabled by 4G LTE It’s time for healthcare providers to change the way they think about their services. No longer is healthcare simply about healing sick patients in the confines of the office or hospital. Growing competition driven by changes in public policy and consumer expectations mean that healthcare organizations must find ways to meet patients where they want and need healthcare the most—which requires extending care, and connectivity, beyond the boundaries of traditional healthcare facilities.
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CradlePoint
Published By: Rsam     Published Date: Apr 28, 2016
The University of Rochester Medical Center (URMC) is of the nation’s top academic medical centers. Their InfoSec team wanted to implement a program that could withstand constant shifts in regulatory requirements while protecting the sanctity of patient health information. Learn why the selected Rsam and the results of their successful implementation.
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rsam, university of rochester, security incident response, successful implementation, security, data management
    
Rsam
Published By: Michael C. Fina     Published Date: Apr 06, 2016
This eBook examines the most pressing human capital trends in healthcare, with examples of how Michael C. Fina Recognition leverages reward systems and industry best practices to address them head-on.
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michael c fina, human capital, healthcare, company culture, employee turnover, patient satisfaction, human resources
    
Michael C. Fina
Published By: Tyco Integrated Security     Published Date: Mar 09, 2016
A healthcare facility must ensure a safe and secure environment for patients, visitors, staff, physicians and suppliers on a 24/7 basis.
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tyco, security, hosted video, healthcare application, information technology
    
Tyco Integrated Security
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