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Published By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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Location3
Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Group M_IBM Q3'19     Published Date: Aug 22, 2019
The mandate for procurement organizations is clear – cost reduction alone no longer ensures success; creating value is equally important. How was Horizon Blue Cross Blue Shield able to achieve their desired future state? In this webinar, we will discuss: • Why procurement needs a strategic makeover, the current adoption of emerging technologies by procurement, and the challenges faced by procurement executives. • How the procurement team is driving towards an increased ROI through a more modern and user-friendly experience that enables the overarching enterprise business strategy. • How IBM is playing as a procurement partner by bringing to the table the latest and greatest technologies and services to solidify competitive advantage and differentiation.
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Group M_IBM Q3'19
Published By: IBM APAC     Published Date: Jun 24, 2019
Threats have become a board-level concern and it’s fueled a spending spree in security products over the last two years. So why don’t companies feel more prepared to identify and respond to these threats? For many organizations, disconnected point solutions have increased the complexity of their security environments, making it difficult to respond quickly to threats – and nearly impossible to demonstrate ROI. IBM Security commissioned Forrester Consulting to evaluate the state of security complexity and the effect it is having on security efficiency and effectiveness. In the study, many respondents reported taking steps to simplify their security environments and the results are promising. Fill out this form to read more about it.
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IBM APAC
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: F5 Networks Singapore Pte Ltd     Published Date: May 27, 2019
What's Hiding in Your Encrypted Traffic? SSL Orchestration ensures encrypted traffic can be decrypted, inspected by security controls, then re-encrypted. This technology will allow you to maximize your inbound and outbound threats including exploitation, callback, and data exfiltration. Download the overview to learn: o How to maximize your investments in security inspection technologies o How SSL Orchestrator delivers the latest SSL encryption technologies across your entire security infrastructure o The benefits and features of SSL Orchestrator
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F5 Networks Singapore Pte Ltd
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: Dell     Published Date: Jan 29, 2019
White Paper Published by Dell Both public and private organizations acknowledge that managing the PC life cycle becomes more complicated and expensive as the variety of PC devices and employee workstyles increase. In order to be fully productive, different groups of employees have different needs in terms of end-user device hardware, software, and configuration. Dell and Intel® commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging Intel® Core™ vPro processors and Dell’s ProDeploy Plus and ProSupport Plus services.
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Dell
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: Attunity     Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
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data lake, data pipeline, change data capture, data swamp, hybrid data integration, data ingestion, streaming data, real-time data, big data, hadoop, agile analytics, cloud data lake, cloud data warehouse, data lake ingestion, data ingestion
    
Attunity
Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle
Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle
Published By: Evariant     Published Date: Nov 08, 2018
Health systems gain a competitive edge when they identify the right physicians and target those physicians to develop unsurpassed loyalty. Learn how to cultivate relationships with physicians that lead to an increase in cases being referred, which results in smarter provider engagement, increased margins, optimized network utilization and health system growth. But which doctors? In which service lines? And what kinds of cases? And what touch points? This guide discusses how to reimagine how network development teams work that results in the ability to demonstrate indisputable ROI from network development activity and liaison outreach.
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physician relationship management, network utilization, market development
    
Evariant
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"A learning management system (LMS) is designed to do more than “check the box” on training. It’s also a powerful platform ready to deliver meaningful, targeted education and engage workers with career development opportunities. Importantly, an LMS can help your company increase the ROI of employee training and learning. Download our quick-read guide on how an LMS can: 1. reduce costs and inefficiencies by streamlining the delivery of learning 2. reduce hiring and turnover costs by retaining high performers 3. increase new hire engagement and productivity by integrating ongoing learning with onboarding 4. drive unified success by aligning employee and organizational goals 5. reduce cost of administering compliance training"
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Aug 08, 2018
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Cornerstone OnDemand
Published By: Dell     Published Date: Aug 08, 2018
: Both public and private organizations acknowledge that managing the PC life cycle becomes more complicated and expensive as the variety of PC devices and employee workstyles increase. In order to be fully productive, different groups of employees have different needs in terms of end-user device hardware, software, and configuration. Dell and Intel® commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging Intel® vPro and Dell’s ProDeploy Plus and ProSupport Plus services.
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Dell
Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
CA Technologies automation solutions help organizations increase business productivity by simplifying the management of complex workloads and empowering development teams with self-service tools that accelerate the development and delivery of new and enhanced applications. CA Technologies commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that enterprises may realize from automation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CA on their organizations. To better understand the benefits, costs, and risks associated with CA workload automation (WLA) solutions, Forrester interviewed an existing customer with years of experience using CA. The organization that Forrester interviewed manufactures consumer electronics that it sells through retailers around the globe. Download this whitepaper to find out more.
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CA Technologies_Business_Automation
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Avanade DACH     Published Date: May 08, 2018
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes: • Improve customer satisfaction • Reduce equipment outages • Increase marketing campaign ROI • Minimize fraud loss • Improve employee retention • Increase accuracy for financial forecasts
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Avanade  DACH
Published By: Zebra Technologies     Published Date: May 02, 2018
Near-perfect inventory visibility is critical to transforming the customer experience and competing in the retail revolution. Yet inventory accuracy across retail sectors hovers at around 60%. That shortfall causes retailers to lose out on potential sales and puts customer loyalty at risk.How do retailers address this issue? RFID—or radio frequency identification—is 10 times more efficient at cycle counting and can increase inventory accuracy across the supply chain by up to 99.5%, enabling retailers to truly compete in the highly competitive omnichannel world. Launch a successful RFID technology pilot program in your retail operation with our free How-to Guide: Five Steps to Piloting RFID for Unprecedented Inventory Visibility. This guide takes you from Step 1 (a KPI checklist) to Step 5 (execution and monitoring), so you can launch a pilot program and effectively measure its ROI before moving to full deployment. Download the free Guide today.
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rfid, program, inventory, guide, risk, customer
    
Zebra Technologies
Published By: Amazon Web Services     Published Date: Apr 16, 2018
New and existing SAP customers can confidently deploy their mission-critical workloads on AWS knowing that AWS and SAP have worked closely to test and certify that the AWS Cloud meets the stringent performance and availability needs of SAP workloads. Hundreds of enterprise SAP customers run SAP solutions on AWS and are achieving increased flexibility, performance, and security, while simultaneously cutting their costs by migrating to AWS. Download our whitepaper: Leveraging the Cloud for Speed, Agility and ROI.
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Amazon Web Services
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