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Published By: Marketo     Published Date: Jun 26, 2015
Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
Tags : 
sales
    
Marketo
Published By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
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email marketing, internet marketing, crm & customer care
    
eDataSource
Published By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
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email marketing, internet marketing, crm & customer care
    
eDataSource
Published By: IBM     Published Date: Jun 09, 2015
This report provides an in-depth review of Blueworks Live’s features and benefits for engaging business users in process improvement.
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ibm, process improvement, engagement, blueworks live, share, collaboration, project management, it management
    
IBM
Published By: Cisco     Published Date: May 15, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
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communications, collaborations, cost of ownership, videoconference, cisco
    
Cisco
Published By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
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consumer products, customer engagement, commerce, crm & customer care, marketing research, e-commerce, traditional marketing
    
SAP
Published By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
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interactive storytelling, interactive content, content marketing, content creation, brand storytelling, digital engagement, digital marketing, emerging marketing
    
Ceros
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, sales
    
InsideView
Published By: BMC Software     Published Date: Apr 24, 2015
This white paper explores the four key elements for modernizing service management through engaging user experiences.
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service management, user experience, it efficiency, industrialized it, user productivity, automation, it management, enterprise applications
    
BMC Software
Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
    
Act-On
Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS
Published By: Kronos     Published Date: Apr 15, 2015
Managing a rapidly evolving workforce with outdated tools and manual processes drags down HR. It saddles you with too many administrative tasks, and can keep you from focusing on what you do best: engaging with employees.If this sounds like your current reality, then it’s time to evaluate your workforce management system. Download this new eBook to learn:
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workforce management system, fully automated, cloud based, manufacturers, timekeeping, payroll, streamlining, manual processes
    
Kronos
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing
    
Mobify
Published By: Cisco     Published Date: Apr 10, 2015
This document is a Cisco Validated Design (CVD) for Cisco Connected Mobile Experience (CMX) Solutions. It presents system-level requirements, recommendations, guidelines, and best practices for detecting, connecting, and engaging mobile users within your venue and leveraging your Wi-Fi network to fit your business needs. As Cisco continues to develop and enhance the technologies required to implement a CMX solution, this CVD will evolve and be updated to provide the latest guidelines, recommendations, and best practices for designing and deploying a CMX solution.
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cisco, design, network architecture, mobile devices, best practices, wifi, wlan, wan
    
Cisco
Published By: Skillsoft     Published Date: Mar 27, 2015
Read peer insight by HR leaders at Rent-A-Center, Madonna University & Copper Phoenix Consulting, Schnitzer Steel and Southwestern Energy Company and get actionable ideas on effective approaches for recruiting and retaining the “millennials” generation that has been alternatively described as entitled and creative.
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leadership, leadership development, succession planning, millennials, skills gap, talent gap, leaders, managers
    
Skillsoft
Published By: Marketo     Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
Tags : 
marketo, email marketing, customer engagement, email marketing metrics
    
Marketo
Published By: LogMeIn     Published Date: Mar 19, 2015
Many organizations are making fundamental changes to their organizational structures, delivery models are changing, support organizations are adding new capabilities, and mission statements are changing at breakneck speed. Our support organizations are adding new services, taking on new roles and responsibilities, engaging in different ways with their customers, and consolidating many operational functions to create a scalable delivery model that is focused on customer success and outcomes within a cost structure that meets the company’s revenue, cost, and margin goals. This report will explore some of these issues, and how support organizations can make the shift needed to meet their customers' needs.
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delivery models, customer support, support services, service offerings, crm & customer care, marketing research, sales
    
LogMeIn
Published By: Skillsoft     Published Date: Mar 03, 2015
This ExecBlueprint describes effective approaches for recruiting and retaining this generation that has been alternatively described as entitled and creative. First, you may need to address conflicts with older workers if they resent millennials’ demands for flexible work arrangements, career advancement, and open relationships with leadership.
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managing millennials, recruiting, retaining, millennial practices, development programs, benchmarking, mentoring programs, human resources management
    
Skillsoft
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
    
Acquia
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle
Published By: Cornerstone OnDemand     Published Date: Feb 12, 2015
Employees aren‘t quitting their jobs—they’re quitting their bosses. That’s bad news for organizations planning for innovation, succession, and market longevity. Human capital is an organization’s most valuable resource—and turnover is expensive not just in terms of sourcing, rehiring, and training costs, but also lost productivity. See how Employees, Managers, and Executives benefit from using a Unified Talent Management approach.
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cornerstone ondemand, employee engagement, leadership, development strategy, employees, high performing, operational leadership, business success
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 12, 2015
In a perfect world, every employee is committed to your organization’s goals, is ready to go above and beyond in daily activities, and actively collaborates with other team members. Yet when it comes to employee engagement, there’s a big gap between perfect world scenarios—and the reality.
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cornerstone ondemand, employee engagement, leadership, development strategy, employees, high performing, operational leadership, business success
    
Cornerstone OnDemand
Published By: Kenandy     Published Date: Jan 28, 2015
What do Star Trek and Enterprise Resource Planning (ERP) have in common? Apart from each being a bold adventure, both have experienced a rebirth as a next generation. In recent reports, Mint Jutras describes the next generation of ERP in terms of new technology that enables: new ways of engaging with ERP custom configuration without programming more innovation better integration
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next generation erp, custom configuration, innovation, integration, erp for manufacturing, enterprise applications
    
Kenandy
Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics, emerging marketing, crm & customer care, marketing research
    
Trapit
Published By: LiveHive     Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. With the ability to educate themselves about products or services before engaging with sales, buyers have more power than ever in the selling process. This eBook provides the best advice from ten leading industry sales experts on how to navigate today’s choppy sales waters. With real-world stories from those on the frontline, you’ll learn how to jump start your sales with tips and tricks from the biggest sales gurus on the planet.
Tags : 
competitive sales edge, buying power, sales tips, sales
    
LiveHive
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