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Published By: Adobe     Published Date: Sep 21, 2017
"Download our Email Comes of Age guide so you can make every conversation engaging — including awkward ones. You’ll learn how to transition from pushing products to pushing the customer’s needs first — so that you’ll always give them the content they crave. Read our guide to learn how you can: --Know your customers better by integrating more data --Ensure every email reaches the inbox --Delight customers with personalized experiences"
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Adobe
Published By: Akamai Technologies     Published Date: Sep 12, 2017
The ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.
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web experience, web design, mobile, internet supporters
    
Akamai Technologies
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
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Oracle Commerce Cloud
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: Intel     Published Date: Aug 17, 2017
Communications service providers are looking for alternative deployment models that will help them support fast-growing network demand. Moving to a virtualized EPC (vEPC) solution can help service providers achieve more cost-e?ective scaling by using standard high-volume servers in place of purpose-built systems. System integrators, software vendors, and platform providers rely on Intel® technologies to deliver the performance and scalability required for vEPC solutions. Intel is also participating in the development of open standards, contributing to the open source community, developing reference architectures, engaging with industry participants, and collaborating on trials that can help facilitate the evolution to vEPC solutions and accelerate network transformation by use of network functions virtualization.
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Intel
Published By: Polycom     Published Date: Aug 16, 2017
"Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business."
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polycom, skype for business, voice, video, microsoft
    
Polycom
Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Yearly Talent Evaluations are a Mix of Three Elements: 1) HR chasing down managers and employees to submit their reviews 2) managers rifling through months of hastily-written sticky notes, and 3) nervous employees sweating over how to reduce the last 12 months to a quick meeting. This strategy is ineffective and doesn’t reflect the needs of the modern worker. Check out five new trends that deliver more meaningful, engaging performance evaluations that lead to tangible workforce growth.
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human resources, performance reviews, talent evaluation, efficiency
    
Cornerstone OnDemand
Published By: Kronos     Published Date: Jul 26, 2017
Employees and managers face challenges and pressures each day that make work unnecessarily complex and unproductive. This complexity can stand in the way of achieving business goals and prevent employees from delivering the value they want to bring to the workplace. This Coleman Parkes and Workforce Institute at Kronos report highlights key findings and discusses the roles leadership, technology, and talent management play in optimizing workforce engagement for sustained competitive advantage. Learn about the challenges, opportunities, and costs of employee engagement — or lack thereof — in organizations today, and how small changes can go a long way toward engaging employees and ultimately drive business success.
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efficiency, employee engagement, leadership, talent management, workforce
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes.
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workforce, unified technology, operational efficiency, employee engagement, better business outcomes
    
Kronos
Published By: NAVEX Global     Published Date: Jul 17, 2017
Thirty percent of organisations expect to do more work through outside third parties in 2017. However, third parties are responsible for 75 percent of foreign bribery schemes, making these engagements rife with risks that can’t be ignored. A strong third-party risk management programme will help your organisation make smart choices when it comes to engaging with outside business partners. The Definitive Guide to Third-Party Risk Management gives you insight, advice and examples to help your organisation recognise and address third-party risk.
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assessments, workflow, overseer, documentation, organisation, writing, review, feedback, updates, security
    
NAVEX Global
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Corporations today are focused on employee engagement – but the task of keeping employees engaged is not that easy. Recent research shows that 38 percent of the respondents to PwC’s Annual CEO Survey see effective performance management as a critical factor when they were asked “what aspects of their talent strategy would make the greatest impact on attracting, retaining and engaging the people you need to remain relevant and competitive.”1 Achieving simultaneous growth in top-line revenue and bottom-line profitability has come, and likely will continue to come, through greater levels of workforce efficiency.
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cloud, cloud computing, performance management, survey, employee engagement, efficiency
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
Published By: Determine (Selectica)     Published Date: Jun 29, 2017
Competitive pressures in today's business world have caused a shift in the way Best-in-Class enterprises are viewing and engaging their suppliers and the source-to-pay processes that support those relationships.These leading enterprises are taking a more holistic view of the supply management workflow while also looking for better ways to communicate, collaborate, and transact with their trading partners.
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Determine (Selectica)
Published By: Juniper Networks     Published Date: Jun 22, 2017
Businesses increasingly recognize that their customers and workers are engaging in ways that were inconceivable when their essential applications were first architected, according to Chris Rechtsteiner, vice president of marketing for ServerCentral. “A group in one country has to have the exact same service levels as a location in another country, and half the people are internal end users, while the other half are external customers,” he says. As their businesses have globalized, their most strategic applications have struggled to keep pace. “Companies are coming to us, asking ‘How do we do this? How do we solve this problem?’ That’s really what it comes down to.”
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Juniper Networks
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
Published By: Virgin Pulse     Published Date: Jun 02, 2017
In this report you’ll learn how to transcend workplace borders including geography, dispersed workforces and functional divides and create a Universal Employee Experience
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employee experience, universal employee experience, engaging employee experience, positive employee experience, corporate culture, organizational culture, organizational culture, work culture, positive work culture, culture of health
    
Virgin Pulse
Published By: Oracle HCM Cloud     Published Date: May 25, 2017
Ongoing shifts in labor trends have made people strategy a top priority for business success. This Brandon Hall Group brief reveals that disjointed legacy HR systems stitched together and packaged as “cloud” don’t meet the needs of today’s mobile workforce. Are you leveraging a truly complete HCM cloud suite to meet modern business needs?
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Oracle HCM Cloud
Published By: Polycom     Published Date: May 22, 2017
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video.
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Polycom
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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Adobe
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Apps are taking over -- app usage represents more than 85% of total device time. But the app space is extremely competitive, and 20% of downloaded apps are opened just once. So, how do you separate your app from the pack? Performance is a key way. Download this infographic to learn how to overcome the complexity of app environments to deliver fast, engaging app experiences that count.
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app, app experience, app environment, consumer engagement
    
Akamai Technologies
Published By: SAS     Published Date: Apr 25, 2017
Artificial intelligence and related forms of advanced analytics hold enormous potential for marketers to expand and deepen customer intelligence, improve business processes, and deliver engaging customer experiences. But many marketing organizations are just getting their feet wet in leveraging these technologies. To learn about the opportunities and challenges, IIA spoke with Analise Polsky, Business Solutions Manager, SAS Best Practices and Jonathan Moran, Principal Product Marketing Manager, SAS Customer Intelligence Solutions.
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SAS
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