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Published By: IBM     Published Date: Feb 05, 2015
This new research — based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not — reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
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advanced analytics, visual data discovery, managed reporting, data discovery tools
    
IBM
Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, search marketing, internet marketing, marketing research
    
Brightcove
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi, business technology, traditional marketing
    
Teradata
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, e-commerce
    
Adobe
Published By: HP     Published Date: Feb 02, 2015
Ever-increasing data volumes driven by the constant growth in both structured and unstructured data coupled with the ever decreasing costs of storage capacity on a per GB basis are continuing to put a strain on corporate backup abilities. While other backup and data optimization technologies offer some relief, deduplicating backup appliances have become the go to solution. They provide a quick, largely non-disruptive plug-and-play solution that alleviates backup pain, reduces storage consumption by up to 20x and have become a proven frontrunner in the ongoing battle to improve the backup experience.
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HP
Published By: Oracle     Published Date: Jan 28, 2015
Traditional brick-and-mortar multi-channel retailers have online competitors ruled by data scientists who define retail as a data mining and optimization problem. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail discusses the science of pricing, and predictions for the role of science in retail over the next five years.
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Oracle
Published By: Socialbakers     Published Date: Jan 26, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
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benefits of using social media data, social media, advertising agencies
    
Socialbakers
Published By: IBM     Published Date: Jan 23, 2015
Organizations are shifting to Cloud to improve agility, reduce costs and increase IT efficiency. To achieve the benefits promised by Cloud, your storage infrastructure needs to be virtualized and provide the required automation and management capabilities. Watch this webinar to learn how you can quickly convert existing storage to Cloud storage, standardize advanced data protection capabilities, and utilize advanced data-driven analytics to optimize tiering across storage systems --- reducing per unit storage costs up to 50% and freeing up valuable IT budget.
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storage environment, cloud storage, it efficiency, cloud agility, data-driven analytics, it management, knowledge management, enterprise applications, data management
    
IBM
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement, emerging marketing, internet marketing
    
AdRoll
Published By: HP     Published Date: Jan 20, 2015
Today's data landscape brings enormous opportunity to organizations to derive insights from all their data. Learn how government departments, agencies, public healthcare providers, and educational institutions can harness the value of Big Data today.
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big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP
Published By: Socialbakers     Published Date: Jan 20, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : 
benefits of using social media data, social media, advertising agencies
    
Socialbakers
Published By: Box     Published Date: Jan 16, 2015
Looking for the right Flash Array for you? Tired of all data being treated the same but want to save time and budget? Flash storage is helping to address the latency inherent with disk drives, enabling you to virtualize more, and reduce application response times. It's an inescapable fact that the $/GB of flash is much higher than disk drives. So why do the majority of storage vendors indiscriminately accelerate all data, regardless of its value to your business? All-flash arrays waste money by storing non-critical data in flash, and hybrid arrays can't control whether mission-critical or non-critical data accesses flash, leading to unpredictable performance. So what do you do to find a solution that addresses both of these issues? Download now and see NexGen's approach to value-driven data management. Make it simple to control what data is stored in flash and affordably tailor application performance to match your organizations priorities now!
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nexgen, hybrid, flash, cisco, nexus, vmware, software development, it management
    
Box
Published By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement, emerging marketing, social media, crm & customer care, marketing research
    
SocialFlow
Published By: NetApp     Published Date: Dec 15, 2014
Organizations today are increasingly information-driven, requiring them to create, organize, and store more data every day. To handle the conversion of “data to information”, you need an agile and scalable infrastructure which will provide the backbone to run multiple business-critical workloads simultaneously. This IDC white paper examines the need for the NetApp FAS8080EX hardware-optimized platform to help organizations transform into data-driven entities, adopt newer technologies, and invest in business-critical applications to stay ahead of their competition.
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information-driven, data, scalable infrastructure, hardware-optimized platform, storage
    
NetApp
Published By: IBM     Published Date: Nov 25, 2014
Coop Danmark implemented IBM DemandTec Markdown Optimization – delivering insight into the right products to markdown at the best price for the optimal length of time, and helping it maximize the profitability of local price reductions.
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ibm, coop, markdown optimization solutions, smarter commerce, software development, it management, enterprise applications, platforms, data management, business technology
    
IBM
Published By: Cisco     Published Date: Nov 17, 2014
Modern data centers have and continue to undergo transformation. Driven by familiar trends, green IT, endpoint growth, externalization, and increased resource requirements, modern data centers support more services, users, and data than ever before. The potential of new risks to the modern data center demands renewed attention to data center security. Data center architects must build in proper security controls, and policies and processes to address and mitigate these new risks.
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endpoint proliferation, ids, ips, externalization, cisco, networking, security, software development, it management, business technology
    
Cisco
Published By: IBM     Published Date: Nov 04, 2014
Organizations are shifting to Cloud to improve agility, reduce costs and increase IT efficiency. To achieve the benefits promised by Cloud, your storage infrastructure needs to be virtualized and provide the required automation and management capabilities. Join this session to learn how you can quickly convert existing storage to Cloud storage, standardize advanced data protection capabilities, and utilize advanced data-driven analytics to optimize tiering across storage systems --- reducing per unit storage costs up to 50% and freeing up valuable IT budget.
Tags : 
cloud computing, it efficiency, cloud storage, data protection, it management, data management
    
IBM
Published By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
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social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results, twitter, google +, emerging marketing
    
SocialFlow
Published By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, social media, marketing research
    
Oracle
Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking
    
Oracle
Published By: NetApp     Published Date: Sep 22, 2014
The NetApp EF series of all-flash arrays are designed specifically for database-driven environments demanding maximum performance, reliability, and availability. This ESG Lab Report documents the real world performance, reliability, availability, and serviceability of NetApp EF-Series flash arrays in Oracle database environments. A combination of hands on testing by ESG Lab and audited in-house performance testing executed by NetApp were used to create this report. In this report, you’ll learn how ESG validated NetApp’s EF-550 flash array performance of over 400,000 IOPS with sub-millisecond latency, while maintaining 6 nine’s availability.
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flash arrays, performance-driven databases, enterprise storage, database environment, serviceability, real world performance
    
NetApp
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, emerging marketing, business technology, crm & customer care, marketing research, traditional marketing
    
Oracle
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