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Published By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
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bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness, marketing research
    
Bazaarvoice
Published By: Symantec.cloud     Published Date: Oct 11, 2012
How to protect your customers and your corporate data
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symantec, data protection, data security, security, business technology
    
Symantec.cloud
Published By: Oracle Corporation     Published Date: Sep 26, 2012
Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
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customers, achieve, extreme, performance, oracle exadata, database machine
    
Oracle Corporation
Published By: Oracle     Published Date: Sep 10, 2012
The marriage of customer data and social media presents a huge but largely untapped opportunity for online businesses.
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oracle, social commerce, customer data, social media, crm, business technology
    
Oracle
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page
    
Neustar
Published By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
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pci, compliant, data, centers, engagement, connect, ecommerce, compliance
    
Dell Storage
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
    
IBM
Published By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics
    
IBM
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Oracle Database Appliance is a new engineered system consisting of hardware and software that saves customers time and money by simplifying deployment, maintenance and support of high availability database solutions.
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database, database cosulting, database hardware, database solutions, scalability, high availability, cluster sommunication, server node
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Answer a few questions about your database management practices, and get a better understanding of your organization's ability to ensure highly available database services.
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database, database assesment tool, database services, customer confidence, database availability, database management, database management practices, orcale database appliance
    
Oracle Global Marketing
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: SendGrid     Published Date: Jun 27, 2012
When you become a SendGrid customer, you gain instant access to data, tools and services that will help you quickly integrate with our system and measure delivery effectiveness to better manage your transactional email.
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api, sendgrid, business technology
    
SendGrid
Published By: Oracle Corporation     Published Date: May 11, 2012
Learn how organizations can use Oracle Exadata to reduce IT costs through consolidation, manage more data on multiple compression tiers, improve the performance of all applications, and make better business decisions in real time.
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oracle, data warehousing, database, exadata, database machine, infrastructure, operation, operation costs
    
Oracle Corporation
Published By: Oracle Corporation     Published Date: May 11, 2012
Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn about all of the key features and benefits of this dynamic solution.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision
    
Oracle Corporation
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Scribe Software     Published Date: Apr 16, 2012
The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
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scribe, crm, integration, data integration, public cloud, private cloud, cloud, integration
    
Scribe Software
Published By: Splunk     Published Date: Apr 16, 2012
Using Splunk, Cricket was able to identify system degradation and failures, even in the application area of Cricket's highly-automated and virtualized environment. Read about Cricket's impressive hard and soft ROI.
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splunk, cricket communications, virtualization, automation, customer behavior, data, analyzying, decision making
    
Splunk
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Lieberman Software     Published Date: Mar 27, 2012
Without a reliable method to locate and change its privileged account passwords, Wings Financial was burdened with a variety of security and regulatory problems. Lieberman Software's Enterprise Password Manager solved all of this - find out how!
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privileged identity management, enterprise password management, administrator access control, privilege account management, security management, it security audit, enterprise security, security
    
Lieberman Software
Published By: SAS     Published Date: Mar 20, 2012
The banking sector routinely manages massive amounts of data, ranging from financial transactions to customer, operational and regulatory data. All this data means big challenges - but also big opportunities - for the industry. Find out more now!
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
    
SAS
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