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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
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marketing program, customer relationship, strategy, retention, content
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
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marketing, content marketing, best practices, business optimization, conversion, campaigns, internet marketing, traditional marketing
    
Act-On
Published By: blueconic     Published Date: May 22, 2014
The individual customer central in all online communication
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online engagement, cross channel marketing, real-time marketing, inbound marketing
    
blueconic
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Cisco     Published Date: Dec 04, 2015
Gartner defines contact center infrastructure (CCI) as the products (equipment, software and services) needed to operate call centers for telephony support and contact centers for multichannel support. This type of infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, gartner, magic quadrant, contact center, infrastructure, telephony support, networking, research
    
Cisco
Published By: Cisco     Published Date: Dec 04, 2015
Infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, zk research, wifi, multigigabit network, networking, wireless
    
Cisco
Published By: Cisco     Published Date: Dec 04, 2015
Infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, magic quadrant, contact center infrastructure, worldwide, support center, networking
    
Cisco
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
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facebook, facebook presence, hubspot, facebook persona, facebook marketing, social media marketing, inbound marketing
    
Hubspot
Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Tags : 
call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi, lead attribution, lead generation, inbound phone leads, inbound sales calls, marketing automation, campaign tracking, ivr, lead conversion, lead scoring, crm integration, lead reporting, lower cpl, cost per lead
    
Ifbyphone, Inc.
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