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Published By: Absolute Software     Published Date: Sep 06, 2011
Forrester Research and Absolute Software discuss the importance for IT to create a "layered approach" for endpoint security and management
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absolute, intel, laptop, saas, lock down, rapid recovery, stolen, data defense, theft deterrence, pc protection, tpm, trusted platform module, anti theft, data breach, password protection, password, encryption, security
    
Absolute Software
Published By: Absolute Software     Published Date: Sep 09, 2011
Security professionals are wondering how to best deal with the oncoming tide of personal mobile devices finding their way into the workplace. Download this research report to learn some key areas of consideration before moving ahead with a mobile implementations strategy.
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absolute, managing security, risk challenges, mobile devices, it implementation, secure processes
    
Absolute Software
Published By: Absolute Software     Published Date: Dec 20, 2012
David Johnson, Senior Analyst at Forrester has a look forward to the reality of supporting Apple devices in a post-BYOD world.
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byod, network security, mobile, security, policy, apple, end user, device
    
Absolute Software
Published By: Absolute Software     Published Date: May 31, 2016
The US healthcare industry has historically lagged behind others in the maturity of security capabilities, only recently catching up on data security and privacy in response to HIPAA. But there is a wide range of other mounting risks unique to healthcare that S&R pros in healthcare can’t ignore — greater regulatory pressure, increasing targeted attacks, the frightening uncertainty of IoT security, and global economic pressures. This report outlines the most important security capabilities for security leaders in this sector to implement in the face of these challenges.
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healthcare, security capabilities, data security, best practices, security
    
Absolute Software
Published By: Absolute Software     Published Date: May 31, 2016
With companies embracing mobility to maintain competitive advantage in the digital era, information security threats have increased exponentially. Userfriendly technologies such as mobile devices, mobile apps, and cloud storage are often hacker-friendly too, creating opportunities for cybercriminals to covertly infiltrate company data. This opens the door to data loss, reputational damage, loss of proprietary information – not to mention the associated regulatory penalties and potential legal fees. IT bears the brunt of responsibility for information security, yet according to Forrester, internal incidents top the list of security breach causes in 2014.
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mobility, competitive advantage, best practices, mobile devices, mobile applications
    
Absolute Software
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research, e-commerce
    
Acquia
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, business technology
    
Acxiom Corporation
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe
Published By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
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marketing, forrester, social media, digital marketing, emerging marketing, social maturity
    
Adobe
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology, advertising agencies, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
Learn how to simplify your mobile strategy and deliver engaging, consistent experiences across devices with the 7 benefits of responsive design.
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web development, responsive design, web experiences, adobe, forrester
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
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customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
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responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing, social media
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
    
Adobe
Published By: Adobe     Published Date: Oct 15, 2013
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, forrester, social, listening, reach, depth, relationship, social media, advertising agencies, internet marketing, crm & customer care
    
Adobe
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