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Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: Jun 21, 2017
NoSQL databases and Apache Spark are a potent combination for rapid integration, transformation and analysis of all kinds of business data. With its data syncing and analytics capabilities, IBM Cloudant offers unique advantages as a NoSQL database for many Spark use cases. IT decision-makers, data scientists and developers need to know how and when to apply these technologies most effectively. IBM can offer a host of resources and tools to help your organization gain value from Cloudant and Spark quickly, and with minimal up-front investment.
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ibm, ibm cloudant, apache spark, nosql, database
    
IBM
Published By: IBM     Published Date: Nov 03, 2017
Ironically, the most important business decisions are too often based not on the best available data and analysis, but on the judgment calls of HIPPOs — the highest-paid people in the organization. In large part, these individuals became HIPPOs in the first place because, over the course of their professional careers, their intuition and gut feel has tended to be more right than wrong. This approach may have sufficed in simpler, slower-moving times. But modern enterprises are too connected and too fast-paced for important business decisions to be made strictly on individual intuition and gut feel. For better-informed decision-making, your organization’s decision-makers need timely access to information they can rely on.
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hippo, ibm, decision-makers, modern enterprise
    
IBM
Published By: IBM     Published Date: Jul 09, 2018
As the information age matures, data has become the most powerful resource enterprises have at their disposal. Businesses have embraced digital transformation, often staking their reputations on insights extracted from collected data. While decision-makers hone in on hot topics like AI and the potential of data to drive businesses into the future, many underestimate the pitfalls of poor data governance. If business decision-makers can’t trust the data within their organization, how can stakeholders and customers know they are in good hands? Information that is not correctly distributed, or abandoned within an IT silo, can prove harmful to the integrity of business decisions. In search of instant analytical insights, businesses often prioritize data access and analysis over governance and quality. However, without ensuring the data is trustworthy, complete and consistent, leaders cannot be confident their decisions are rooted in facts and reality
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IBM
Published By: IBM Watson Health     Published Date: Nov 20, 2017
Strong patient engagement leads to improved population health, a better experience of care, and lower healthcare costs. Even so, few healthcare organizations have a well-defined patient engagement strategy, according to research by IBM Watson Health. Read this whitepaper and learn why healthcare organizations should create a comprehensive patient engagement strategy, what each component of such a strategy entails and how to take the steps required to build an effective patient engagement program. From patient portals, telemedicine, and mobile health, to data sharing, automation tools and cognitive computing, you’ll gain the ability to leverage valuable tools for increasing patients’ involvement in their own health outcomes.
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patient outreach, patient relationship management, patient experience, population health management, cognitive computing, data, data sharing, healthcare costs, care, patient engagement, patient engagement strategy, patient portals, mobile health, telemedicine, automation tools, health outcomes
    
IBM Watson Health
Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Infomatica     Published Date: Jul 15, 2015
Being effective at collecting data is not enough; decision makers require meaningful and trustworth analytics, survey finds.
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Infomatica
Published By: Infosys     Published Date: Dec 03, 2018
Data is a truly inexhaustible resource for an organization. It creates endless possibilities to make data do more. As a technology partner of hundreds of organizations around the world, Infosys helps clients navigate the journey from their current state to the next. Facilitating clients’ transition into data-native enterprises is a crucial part. To understand how companies are using data analytics today and their expectations in a world of endless possibilities with data, we recently commissioned an independent survey of 1,062 senior executives from organizations with annual revenues exceeding US$ 1 billion, in the United States, Europe, Australia, and New Zealand. The respondents were from business and technology roles, who were decision makers, program managers and external consultants; represented 12 industries, grouped into seven industry clusters, such as, consumer goods, retail and logistics, energy and utilities, financial services and insurance, healthcare and life sciences, h
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Infosys
Published By: Intacct Corporation     Published Date: Jan 26, 2016
Get the white paper "Mastering the Complexity of Revenue Management" to learn: • 5 specific steps you can take to ensure better compliance, improved visibility, and lower costs. • 9 key revenue management technology requirements that decision makers can't afford to miss. • Why Vendor Specific Objective Evidence (VSOE) is worrying more and more revenue managers and what you need to do about it. • 7 benefits that optimized revenue management brings to your organization, including accelerated closing, reduced revenue leakage, and forecasting visibility.
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Intacct Corporation
Published By: Intel     Published Date: Jun 07, 2017
Together, SAP HANA 2 and the Intel Xeon processor E7 v4 family can drive your business's digital transformation by keeping your data ready for business decision makers, IT administrators, and developers to continually drive business innovation without interruption. Read on to find out more.
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sap hana, digital transformation, data, intel xeon
    
Intel
Published By: Intel Corp.     Published Date: Nov 21, 2017
This Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
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Intel Corp.
Published By: Intel Corp.     Published Date: Nov 21, 2017
A Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
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Intel Corp.
Published By: Interactive Intelligence     Published Date: Feb 27, 2013
In this white paper, learn about the advances in decision techniques that are at the center of contact center enterprise analytics. Learn how computers shouldn't replace people as decision makers, rather, aid us in decisions that are hard to make.
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contact center, enterprise, analytics, advances in decision technologies, decision makers, strategies in decision cycles, computers ai, knowledge management, business technology, crm & customer care, marketing research
    
Interactive Intelligence
Published By: Internap     Published Date: Dec 02, 2014
As organizations aim to increase business agility and streamline costs, demand for public cloud services continues to grow exponentially, with Gartner predicting it will become the majority of new IT spending by 2016. This evolving application ecosystem with its intensive performance demands is placing new pressures on traditional public cloud services. Amid this shift, Internap surveyed nearly 250 Internet infrastructure decision makers to gain insight into cloud adoption, requirements and challenges – including the differences in feedback between the cloud-wise, those using cloud services, and the cloud-wary, those with no near-term plans to use cloud services. The details of these findings are reflected in this Cloud Landscape Report.
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internap, cloud landscape, application ecosystem, cloud adoption, cloud, internet infrastructure, it management, data center
    
Internap
Published By: Intralinks     Published Date: Feb 23, 2016
To explore the impact of evolving data privacy regulations and data sovereignty, Ovum was commissioned in Q3 2015 by Intralinks to conduct an international survey of 366 IT decision-makers.
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intralinks, data privacy, ovum, data security, security, data management
    
Intralinks
Published By: Jamf     Published Date: Mar 13, 2018
The rise of Apple devices in a Windows-dominated ecosystem presents a challenge for IT admins and decision makers. This white paper outlines how Apple AND Windows devices, tools, and infrastructure can happily integrate and coexist together.
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Jamf
Published By: Juniper Networks     Published Date: Feb 18, 2015
Learn about the challenges as you deploy hybrid clouds. The Forrester Report analyzes the views and approaches of IT decision-makers who have already begun their journey to the hybrid cloud.
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hybrid clouds, network, data center, automation, network virtualization
    
Juniper Networks
Published By: Juniper Networks     Published Date: Oct 02, 2018
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 42.3% of respondents in ASEAN countries saying they deal with more than 50 alerts each day. Shockingly, for 7% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in ASEAN.
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Juniper Networks
Published By: Juniper Networks     Published Date: Oct 02, 2018
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in India.
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Juniper Networks
Published By: Juniper Networks     Published Date: Jul 31, 2019
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day. The solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download this report to find out what else Ovum has discovered about security practices in Asia Pacific.
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application management, application performance, network infrastructure, network management, network security
    
Juniper Networks
Published By: KPMG     Published Date: Oct 04, 2019
For many enterprises, cloud migration is attractive for two key reasons: greater agility and lower cost. However, the jury is still out when it comes to the financial benefits. In this webinar, KPMG’s Adrian Bradley, Head of Technology Architecture, and Emma Bisset, Senior Manager, CIO Advisory at KPMG UK, explore the reasons why. Listen to this webinar now to find out: • What leading IT decision makers told KPMG about their experience of cloud costs • Why organisations are failing to realise economic value from their cloud investments • What key levers your organisation can use to extract significant cost savings from existing deployments.
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KPMG
Published By: Lenovo and Intel     Published Date: Sep 10, 2019
In today’s rapidly changing security landscape, you simply can’t afford to let your guard down. Studies show that a staggering 4.5 billion records were compromised in the first half of 2018.The total cost of a single data breach is now $3.86 million. Meanwhile, the stealth of recent attacks has increased the time it takes to contain a breach—69 days, on average. To investigate how enterprises are responding to these proliferating threats, Lenovo commissioned a global survey of IT decision makers. The following research looks inside the volatile security landscape and shows us why keeping PCs secure today is harder than ever before.
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Lenovo and Intel
Published By: Logicworks     Published Date: Feb 28, 2013
A Playbook Guide for Getting Buy-In for Cloud Computing in Your Organization
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cloud, move, convince, computing, organization, migration, it services, business technology
    
Logicworks
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