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Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi, search marketing, email marketing, website development, emerging marketing, internet marketing, e-commerce
    
Acrolinx
Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore, search marketing, email marketing, website development, emerging marketing, social media, internet marketing, crm & customer care
    
Adobe
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"If you’ve only ever used instructor led training, the idea of moving your learning and development online can seem a little daunting. But cloud-based training can easily make e-learning a reality in your organization; with little hassle and minimal cost. In this eBook ‘Learn to Love the Cloud’, we share our top 7 reasons it makes sense to move your training online, including: • Saving time and money on technology wrangling • Easy access to a huge range of content • Greater data efficiency • Increased learner engagement Grab your copy of Learn to Love the Cloud and see how e-learning can save you time and money, help you be more strategic with your training, and empower your learners to take charge of their professional development. It just makes sense!"
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Cornerstone OnDemand
Published By: craftersoftware     Published Date: Sep 19, 2013
Attention Java Developers: Learn how to build content rich enterprise websites with the most modern Java development tools and Web CMS
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craftersoftware
Published By: CrownPeak     Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
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crownpeak, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management, enterprise integration, enterprise application
    
CrownPeak
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: Human Capital Institute     Published Date: May 16, 2014
Your employees are also online consumers of information and entertainment. You can maximize enterprise learning by applying practices from the new generation of information delivery, while keeping the best of the old-school approaches.
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hci, human capital institute, enterprise learning, information delivery, corporate learning, strategic learning, center for creative leadership, employee development, employee learning, peer networking, peer-based learning, consumer-employees, on-demand learning, mobile learning, streaming content, adobe systems, macy’s inc., performance management, talent development, synchronous training
    
Human Capital Institute
Published By: IBM     Published Date: Jun 17, 2008
Portals are becoming integral enablers of business and IT innovation for many organizations. From first-generation content aggregation portals to more sophisticated enterprise process portals, organizations have used portal solutions to improve productivity, streamline business processes, enable new Web-based product and service delivery models, and provide IT with a powerful platform for new and composite application development.
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ibm, corporate portal, portal, portals, idc, business process automation, tco, productivity, ep campaign
    
IBM
Published By: IBM APAC     Published Date: Jul 16, 2018
Elinar Oy Ltd Jumps to the front of the pack with disruptive innovation powered by AI technology Artificial intelligence (AI) solutions can—and will—transform processes across every industry. Long-time innovator Elinar saw an opportunity to take its content management solutions to new levels with AI technology. By choosing IBM infrastructure, the company enabled faster, easier development, exceptional performance and shorter time-to-market.
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IBM APAC
Published By: IGLOO Software     Published Date: Jan 07, 2010
This case study describes how the MIN facilitates local and international transactions, establishes vital business connections and provides a knowledge exchange for sharing information, ideas and expertise.
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igloo software, manufacturing innovation network, knowledge sharing, content management, online manufacturing, supplier networking, social networking, e-commerce, website development
    
IGLOO Software
Published By: InfoPro Learning     Published Date: May 24, 2017
Learning content is an investment and with most companies having a portfolio of over $18 million tied up in content, this represents a significant investment. Unfortunately, this investment depreciates at an alarming rate. In fact, most content is completely unusable for any number of reasons after only four years. Infopro Learning has created a guide that helps companies to extend the shelf life of their content using a modernization strategy. This strategy not only applies to the one-time effort of updating legacy content, but it also provides information about how to future-proof new content. In addition, companies that follow the modernization strategy can significantly decrease content production costs and timelines by leveraging evergreen content that already exists in their training portfolio.
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elearning, content development, learning content development, learning strategy, content modernization, web based training, corporate training, training programs, training content, content library, wbt
    
InfoPro Learning
Published By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
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inkling, publishing, content creation, publishing industry, product innovation, publishing it, software systems, software development, publishers
    
Inkling
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
    
Junta42
Published By: Limelight     Published Date: Sep 10, 2012
In this report you will learn best practices, tips and solutions for making content marketing a powerful part of your marketing programs.
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content marketing, content development, content publishing, marketing, social marketing, seo, search engine marketing, sem, internet marketing
    
Limelight
Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
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Limelight Networks
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing, social media, internet marketing
    
Limelight Networks
Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation, budget spent on content marketing, business development, conforming new ways, nurturing leads, content marketing fundamentals, identify audience, no spam, useful content
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide, search marketing, email marketing
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking, research
    
Oracle
Published By: Oracle     Published Date: Feb 21, 2018
As Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
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Oracle
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jan 10, 2017
Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
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Oracle PaaS/IaaS/Hardware
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
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Oracle PaaS/IaaS/Hardware
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