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Published By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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Resonate
Published By: Salesforce Commerce Cloud     Published Date: Mar 22, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
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retail, commerce, shopping, mobile, behavior, agility
    
Salesforce Commerce Cloud
Published By: Salesforce Commerce Cloud     Published Date: Jul 11, 2016
The retail business is changing. Fast. Consumers are adapting to new technologies and financial constraints. As a result, retailers have to be adaptive, agile and nimble. This free whitepaper from Demandware looks at tomorrow’s retail environment, what it means to be ready for the future, and some tools to help assess your readiness.
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demandware, retail, future ready, retail environment, growth, customer experience, consumer behavior, business technology
    
Salesforce Commerce Cloud
Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
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custom service, contact center, supporting technology, customer service trends, best practices, business technology
    
Salesforce.com
Published By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
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consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics, marketplace, fulfillment, customer experience, emerging marketing, crm & customer care, retail
    
SAP
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology, data center
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
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finance, best practices, productivity, economic power, consolidation, fintech, technology, data, security, risk decision
    
SAS
Published By: SAS     Published Date: Mar 06, 2018
Industry leaders from the banking and vendor landscape are working to streamline the customer experience while closing the opportunities for fraud and exposure. Balancing security and convenience will require an approach that combines consumer-facing authentication (such as passwords, PINs and biometrics) with background security measures (such as transaction and session-behavior analytics).
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SAS
Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
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forrester, web content management, wcm, content, context, channel, consistency, community, consumer behavior, creation
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
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forrester, web content management, wcm, content, context, channel, consistency, community, consumer behavior, creation
    
SDL Web Content Management Solutions
Published By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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Sitecore
Published By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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Sitecore
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience, enterprise applications
    
SPSS
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