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Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
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case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity, business technology, retail
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, business technology, social media, crm & customer care, sales
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data, emerging marketing
    
IBM
Published By: IBM     Published Date: Oct 18, 2016
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
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ibm, marketing, box, ibm box, campaigns, knowledge management, enterprise applications, platforms, business technology, traditional marketing
    
IBM
Published By: IBM     Published Date: Jan 19, 2017
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
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ibm, marketing, box, ibm box, campaigns, knowledge management, business technology, traditional marketing
    
IBM
Published By: IBM     Published Date: Jan 19, 2017
This paper covers how marketers should get control over content, and build marketing campaigns faster and easier.
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ibm, analytics, box, ecm, marketers, marketing campaigns, business technology, traditional marketing
    
IBM
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM US Smarter Buildings     Published Date: Dec 20, 2011
This high-level Flash video provides an overview of how the IBM Smarter Planet campaign can help improve facilities management. By using IBM Maximo Asset Management, facilities managers are enabled to create smart buildings that reduce overall energy use and are operationally efficient.
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ibm, asset management, maximo, flash video, smarter planet, energy, efficiency, finance
    
IBM US Smarter Buildings
Published By: Infor     Published Date: Apr 01, 2010
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
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infor crm epiphany outbound marketing, event-based marketing, response rate, mass-marketing, customer relationship
    
Infor
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics
    
Infor
Published By: Infosys     Published Date: May 21, 2018
For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem. As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.
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digital, agility, assets, campaigns, offline, brands
    
Infosys
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales, finance
    
Kenshoo
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
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increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping, e-commerce, retail
    
Lengow
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app, engage users, app user engagement, app engagement, engagement campaigns, measuring campaign, app campaign, user segments, segment app users, user retention, retain users, user value, lifetime value
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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Location3
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click, cost per lead
    
Marin Software
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