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Published By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
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wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
    
8x8 Inc.
Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction
    
Aberdeen Group
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Adaptive Growth     Published Date: Mar 12, 2008
ERP implementations fail – when they do – because implementation projects allow a few well-known risks to go unmanaged. These risks go unmanaged because the control of results slips from buyer to seller.  It doesn’t have to work that way.
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erp, adaptive growth, project management, enterprise applications, enterprise resource planning, adaptivegrowth
    
Adaptive Growth
Published By: Adobe     Published Date: Sep 26, 2013
Enterprises strive for ever-greater business impact from their online presence, demanding more from Web content management than it has traditionally delivered. In this Gartner report, you'll find how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.
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web content management, buyer insights
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends, social media
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Jan 30, 2017
We employed a two-step study design to analyse today’s new car buyers’ experience, their customer journey with a special focus on current pain points and pain killers.
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Adobe
Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
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adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
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adobe, sales friction, sales efficiency, kiss rule, sales
    
Adobe
Published By: ADP     Published Date: May 31, 2017
Time for a switch? Here’s how to do it right.
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ADP
Published By: ADP     Published Date: Jun 09, 2017
If you’re reading this guide and considering investing in a new payroll system – or even just thinking about thinking about a change – you’re doing it for a reason.
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payroll, solution, guide, adp
    
ADP
Published By: ADP     Published Date: Sep 14, 2017
If you’re like most of the businesses we speak to, you’re looking to do things like streamline your processes, reduce risk and control costs. Maybe you’re spending too much time on payroll, or you’re out-growing your current system.
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adp, payroll, streamline, human resources, cloud
    
ADP
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Aerohive     Published Date: Apr 11, 2012
Today Wi-Fi tends to be the primary network access method for many. This paper discusses key requirements to consider as you plan for a WLAN purchase.
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aerohive, wlan, lan, branch office, cloud computing, remote networks, vpn, cloud enabled networking, distributed enterprise, cloud security services, business continuity, teleworker, remote office, call center, virtual office, disaster recovery, zero touch wireless, retail pci, networking
    
Aerohive
Published By: Aerohive     Published Date: Oct 01, 2012
2012-2013 Branch Router Buyer's Guide The definitive guide for evaluating branch networks
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aerohive, branch networks, lan, byo, business technology
    
Aerohive
Published By: Aerohive     Published Date: Feb 05, 2015
The WLAN Buyer's guide will help you understand how to evaluate enterprise WLAN networks.
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wlan networks, evaluate enterprise wlan networks, rfp process, things a wlan must do, the evolution of wlan, wlan's architectures, wlan, wi-fi
    
Aerohive
Published By: Aerohive     Published Date: Jun 01, 2015
This whitepaper provides details about cloud networking, the state of the cloud market, and its benefits.
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networks, cloud, cloud networking, network infrastructures, networking
    
Aerohive
Published By: Aerohive     Published Date: Jun 01, 2015
This paper discusses two approaches for efficient WLAN design. Learn more about the advantages and disadvantages of these two approaches. Both let you integrate 802.11ac into your WLAN and both can help lay the foundation for future, high-speed technologies.
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networks, wlan, wireless networks, wireless, wlan, technologies, wi-fi
    
Aerohive
Published By: Aerohive     Published Date: Jun 01, 2015
This paper describes how to eliminate the complexity and cost of traditional wireless networks and create one that is ready for mobility.
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mobility, wireless, wlan, wi-fi, mobile applications, mobile users, networks, wireless networks, mobility network
    
Aerohive
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