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Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
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roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget, marketing measurement, performance
    
Citrix Online
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
Identify the global website strategy that makes the most sense for your brand based on a few simple criteria. Clearly articulate what your company's global presence actually is. Understand your company's global organizational structure. How are your web budgets allocated? Once you have this criteria you can begin to determine your evolutionary stage and what the next steps are in creating your global web presence.
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website strategy, global website, interactive marketing, digital marketing
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
The mobile Web represents a break away opportunity for brand thats invest first. Watch this Webinar to learn how to identify, prioritize and measure mobile iniatives that will advance your market position in 2011.
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mobile web, interactive marketing, mobile, digital marketing
    
White Horse
Published By: iLinc     Published Date: Dec 28, 2009
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
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ilinc, webinar, social networks, media, webinars, marketing impressions, video conferencing, web conferencing
    
iLinc
Published By: iLinc     Published Date: Mar 04, 2010
Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.
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ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
    
iLinc
Published By: GoToWebinar     Published Date: Oct 08, 2013
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully. This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
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how to, webinar template, marketing, template, gotowebinar, citrix
    
GoToWebinar
Published By: GoToWebinar     Published Date: Oct 08, 2013
Whether it's a quick brainstorm on a team project or a company-wide meeting, you need to keep employees connected and engaged wherever they may be. Fully engaged employees can readily align what they do every day with where their companies are going. This brief by Jack LeMenager, business communications expert, explores how to keep your distributed workforce engaged with new collaboration tools and strategies.
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business communications, jack le menager, gotowebinar, citrix, marketing, corporate communications, communications, company makeover, workforce, business technology
    
GoToWebinar
Published By: GoToWebinar     Published Date: Oct 08, 2013
Letís face it: itís competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out. Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
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content strategy, webinars, demandgen, white paper, marketing, content marketing, content marketing hub, build
    
GoToWebinar
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
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webtrends, targeting, data mart, marketing tools, segmentation, segments
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
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webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting, event conferencing, web audio conferencing, arkadin, web conference, marketing events, roi, web meeting, software development, it management
    
Arkadin
Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
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domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry
Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing, emerging marketing, social media
    
SocialChorus
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todayís complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication ó all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing
    
Marketo
Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
webinar, marketo, demo, crm, lead conversion, marketing, roi, business technology, internet marketing, crm & customer care, marketing research, sales
    
Marketo
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