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Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
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marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap. Marketo's easy and powerful lead management capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 400 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 17 CRM lead management vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying lead management systems Download the report to learn about these topics and more.
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gartner, crm lead management, marketo, crm, launchpoint, vendor selection
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Oracle     Published Date: Oct 02, 2013
Once a popular topic in IT circles, cloud computing is now part of the business vernacular. It’s mentioned in the C-suite, it’s mentioned around the water cooler where employees discuss their latest mobile devices and it’s now a part of consumer advertising campaigns.
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oracle, marketing, saas, lob, crm & customer care
    
Oracle
Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics, emerging marketing, crm & customer care, marketing research, sales
    
Trapit
Published By: Eaton     Published Date: Feb 09, 2017
Budgeting for electricity, securing adequate supplies of it and finding ways to use less of it are all common topics of conversation among data center operators. Ensuring that the power their IT resources rely on is both dependable and clean, sadly, can sometimes be an afterthought.
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Eaton
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper gets advice from phone system managers who were in the forefront of remedying phone system disasters. Topics like buying incompatible hardware, brands with bad customer service, or companies with bad SIP service are covered.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers, enterprise applications, telecom
    
Wheelhouse Technologies
Published By: AlienVault     Published Date: Mar 30, 2016
Given that Point of Sale (POS) systems are used to transmit debit and credit card information in retail transactions, it's no wonder they are a desirable target for attackers. In this white paper, you'll learn about some of the common types of POS malware, how they work and best practices for protecting cardholder data. Topics covered in this white paper include: • Common types of POS malware and how they work • How attackers exfiltrate data from POS systems once they gain access • POS security techniques to protect payment card data Download your copy today to learn how to effectively detect and respond to POS malware threats.
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AlienVault
Published By: AlienVault     Published Date: Mar 30, 2016
An Intrusion Detection System (IDS) is an essential tool in every security practitioner’s arsenal. Intrusion Detection Systems are designed to gather and analyze information from networks and hosts to detect malicious activity both before and after a security breach. In this guide, you will learn about the critical components of host and network IDS, requirements to evaluate IDS solutions, as well as how AlienVault Unified Security Management (USM) meets those requirements. Topics covered to help you evaluate IDS solutions include: • An overview of network and host-based IDS • Signature-based vs. anomaly-based systems • Throughput of IDS solutions • Protocol analysis • Aggregation capabilities • Integration capabilities • Contextual enhancement Download your version now to learn what capabilities you should consider when evaluating IDS solutions.
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AlienVault
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy, email marketing, emerging marketing, marketing research
    
PostUp
Published By: IBM     Published Date: Feb 18, 2015
Why should we bother automating deployments in the first place? What should the scope of the automation effort be? How do we get started? This white paper provides a solid introduction to these topics.
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ibm, automation investments, deployment automation, deployment solutions, it management, knowledge management, enterprise applications, data management
    
IBM
Published By: Crownpeak     Published Date: May 18, 2016
The Disruptive Future of Digital Experience Clouds Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management, enterprise applications, business technology
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Crownpeak
Published By: Xactly Corp     Published Date: Nov 16, 2016
A trending topic amongst Sales Leadership is whether to SPIF, or not to SPIF. Do Sales Performance Incentive Funds (SPIFs) motivate or distract? With Salesforce and Xactly, it all comes down to how you use them!
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spifs, sales incentives, sales performance incentive funds, sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications, business technology
    
Xactly Corp
Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social, marketing, search marketing
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI
Published By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
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video seo, search engines, search engine optimization, emerging marketing, podcast marketing, video search engine, video search engines, video search, blinkx
    
blinkx
Published By: PTC     Published Date: Aug 21, 2009
DITA is one of the most important innovations in XML publishing in recent memory.  Though DITA is an IBM invention and plenty of material has been written about it already, this paper must be read as well to clear the air about any errors, omissions, or misinterpretations, from previous publications on this topic.
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xml, dita, darwin, ibm, ptc
    
PTC
Published By: SilverStorm Technologies     Published Date: Apr 21, 2008
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
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landslide, customer relationship, customer loyalty, loyalty, crm, sales, sales, sales 2.0, sales 1.0
    
SilverStorm Technologies
Published By: Nixu     Published Date: Nov 06, 2006
This white paper is an overview of the Nixu Security System and the various security principles it encompasses.  Topics discussed include security design, application security, OS hardening, patch management, and more.
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network security, patch management, firewall, intrusion prevention, application security, security management, nixu, security
    
Nixu
Published By: GFI     Published Date: Jan 07, 2009
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution, What stubbing is and why Microsoft does not recommend the use of stubbing, How Journaling in Exchange can allow efficient email archiving.
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gfi, email archiving, email management, compliance, stubbing, journaling, exchange server, networking, it management
    
GFI
Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
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marketo, reference call, crm integration, white paper, marketing, data quality
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
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marketo, marketing automation, demo, whitepaper, checklist, branding, design control
    
Marketo
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