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Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Simba by Magnitude     Published Date: Sep 20, 2019
In this Q&Asession, data industry veteran Tony Fisher shares his insights on how –and why –connectivity unleashes an enterprise’s greatest asset -its data.Learn:?What macro trends are driving how companies think about data today??Why has data connectivity shifted from being just a tactical tool to becoming a strategic business priority??Where are businesses falling short in their ability to access and connect to their data?
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Simba by Magnitude
Published By: SAP     Published Date: Jun 18, 2011
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
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real-time business analytics, faster decision making, business automation, business metrics, analytical data, sap
    
SAP
Published By: ASG Software Solutions     Published Date: Dec 09, 2008
Generally, CMDBs populated by discovery tools alone simply aren't usable. They fail because they contain massive amounts of irrelevant information. You avoid this pitfall by correctly populating your CMDB in four simple steps.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 07, 2009
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
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asg, cmdb, bsm, itil, bsm, portfolio optimization, apo, mining tools, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Nov 05, 2009
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
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asg, cmdb, bsm, itil, bsm, metacmdb, workload automation, wla, visibility, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 20, 2010
This paper can help you achieve successful legacy modernization projects. It presents practical steps for starting application modernization projects and describes the benefits of three high payback strategies. It also reviews the criteria for evaluating a variety of modernization tools.
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asg, application modernization, clarity consulting, apo, application performance optimization, business intelligence
    
ASG Software Solutions
Published By: NetSpi     Published Date: Sep 20, 2019
The cloud has become a valued part of modern infrastructure and there are now more resources than ever to help organizations secure their cloud environments. Even with all of the available tools and resources, there are still a million ways to configure services incorrectly. Public and non-public breaches seem to happen weekly and the maturity of the information security program doesn’t seem to influence the likelihood of the breach. One easy mistake in a cloud environment can be disastrous and it’s reasonable to be concerned when a new breach report hits the news. Just like anything in security, there are no magic bullets, but to help address these concerns, NetSPI recommends some general guidelines to help get ahead of the cloud security curve. These are general best practices that could be applied to any portion of your IT environment, but it’s good to keep these in mind while working with the cloud.
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NetSpi
Published By: NetSpi     Published Date: Oct 01, 2019
All organizations should aspire to have the people, processes, and tools necessary to effectively execute an on-going penetration testing program. Failure to do so may result in poor tool selections, testing mistakes, and faulty interpretation of results that often lead to a false sense of security putting the enterprise at risk. IT security and audit staff, along with their managers and directors, should read this paper to clarify any misunderstandings about penetrating testing - from the true purposes and goals, to important process considerations, to tools and tester selection issues, and finally to safe and effective ethical hacking approaches.
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NetSpi
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: Gigaom     Published Date: Oct 17, 2019
This free 1-hour webinar from GigaOm Research brings together experts in cybersecurity and automated remediation, featuring GigaOm analyst Jon Collins and a special guest from Puppet, Jonathan Stewart. The discussion will focus on how enterprise security and operations teams can significantly enhance their response to security threats via a collaborative, automated approach to resolution. Cybersecurity often feels like an asymmetric battle — while on one side, cybercriminals appear to manage their efforts efficiently on the dark web, enterprises often deal with the consequences individually, reliant on manual processes and tools. So, what can we learn from the perpetrators about how to coordinate a response to security threats when, or before, they happen? In this 1-hour webinar, you will learn: How cybercriminals and hackers work together to create and disseminate security threats What current challenges are faced by enterprises as they look to respond What options exist to deal wi
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Gigaom
Published By: Gigaom     Published Date: Oct 22, 2019
Nearly all cyberattacks must cross the network, but security analysts often struggle to make quick sense of traffic at scale for hunting and incident response, trapped between data-starved logs (e.g. Netflow) and too much data (full packets) to analyze in time. What if instead there was a “Goldilocks’ for network data? This free 1-hour webinar from GigaOm Research brings together experts in network traffic analysis, featuring GigaOm analyst Simon Gibson and a special guest from Corelight, Steve Smoot. They’ll discuss the evolution of network analysis and explain how open-source Zeek (formerly Bro) came to be the network traffic analysis tool of choice for security analysts to make fast sense of their traffic. We’ll dive into Zeek’s creation at Livermore Labs and discusses some of the challenges that come with using it in large, fast network environments and explain how Corelight enables organizations to quickly take advantage of the power of Zeek at scale. In this 1-hour webinar, you
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Gigaom
Published By: AWS     Published Date: Oct 07, 2019
As companies like yours scale their cloud environment, the question has evolved from “what do I need to protect” to “how do I control and monitor what I am responsible for?” Many companies, especially those who are born on the cloud, or who are more cloud-mature understand the Shared Responsibility Model. Now, they are focusing on building a strategy that gives them greater control and visibility of their cloud environment. Gartner reported that “In 2018, the 60% of enterprises that implement appropriate cloud visibility and control tools will experience one-third fewer security failures.” Having the right monitoring strategy is beneficial for multiple reasons, and this eBook will detail how OneLogin implemented it in their AWS environment, and why you should consider implementing it in yours.
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Armor provides a managed Security-as-a-Service (SECaaS) solution that helps strengthen and unify your AWS, on-premises, and hybrid security to enable rapid detection, prevention, and response to cyberthreats in real time—typically with a lower TCO. Armor’s protection can be deployed quickly to help boost application availability. This can also play a role in increasing the visibility and overall security awareness across all your apps, no matter where they reside, because they are always operational. This solution also puts the tools—like a Web Application Firewall—in place to provide appropriate protection while being managed from a single pane of glass. Your organization can also continue using your existing security resources because Armor provides the integration to unify their offerings with the tools you already have in place. In addition, Armor’s Security Operation Center (SOC) is incorporated to reduce high threat dwell times (the amount of time a threat has undetected access t
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Application owners and DevOps teams want to build in AWS without compromising security, but often lack the tools to keep sensitive data secure. During Pacific Dental’s move to Amazon Web Services (AWS), the company sought to enhance and operationalize its security measures to match the speed and scale of the cloud, using a cloud access security broker (CASB) to proactively address misconfiguration and risk to their data.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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AWS
Published By: VanillaSoft     Published Date: Sep 08, 2010
VanillaSoft is used by thousands who need robust lead management software with CRM functionality but also need to power their inside sales reps and drive productivity by deploying best in class productivity tools.
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vanillasoft
    
VanillaSoft
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Filocity.com     Published Date: Nov 03, 2011
Online project and document management software with virtual office tools to manage & share documents, files, folders, tasks and calendars.
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Filocity.com
Published By: Precision Fiber Products     Published Date: Sep 19, 2012
Global Supplier of quality fiber optic products: PM connectors, optical attenuators, adapters, ferrules, MIC patch cords & cable assemblies, polishing film, fixtures, Miller tool kits & more.
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Precision Fiber Products
Published By: e-SignLive     Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
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ipad, mobility, apple, e-signatures, esign
    
e-SignLive
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