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Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no one’s data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations’ vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy, plaintext, software
    
Rubrik EMEA
Published By: HERE Technologies     Published Date: Mar 25, 2019
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable. This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements. This ebook will help you understand how Auto Mobility Operations helps: • Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK • Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data • Create a frictionless and compelling UX - with APIs, mapping
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auto, mapping, location data
    
HERE Technologies
Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
Published By: Loop Commerce     Published Date: Mar 11, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
Published By: Illusive Networks     Published Date: Apr 10, 2019
APTs can be particularly harmful to financial service organizations, raising the need for early detection of malicious intruders. This white paper describes three use cases that illustrate how Illusive’s technology provides a nimble, easy-to-manage solution that guards the integrity of SWIFT services, defends legacy, custom, or “untouchable” applications and systems, and helps manage cyber risk during periods of disruptive business change.
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cyber security, deception technology, endpoint security, cyber security, threat management, threat protection, illusive networks, endpoint protection, lateral movement, financial services, advanced threat protection, apt, targeted attacks, network security, enterprise security
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
In today’s healthcare environments, new cyber vulnerabilities and risks open as fast as older ones get remedied. This white paper describes three use cases that illustrate how Illusive’s technology provides a nimble, easy-to-manage solution for stopping attackers that succeed in bypassing security controls.
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cyber security, deception technology, endpoint security, cyber security, threat management, threat protection, illusive networks, endpoint protection, lateral movement, healthcare, advanced threat protection, apt, targeted attacks, network security
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
How well-equipped is your organization to stop malicious attackers once they’re inside your network? According to this study of over 600 IT security professionals, almost two-thirds of respondents lack efficient capabilities to detect and investigate “stealth” attackers before serious damage occurs. Download the report to learn the primary obstacles to better threat detection and incident response, how well organizations are hardening their environments against lateral movement, and how cybersecurity budgets are changing to address the reality that attackers will get in.
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risk management, it security, ponemon institute, ponemon, cybersecurity, research report, cyber attack, data breach, apt, targeted attacks, threat management, cyber crime, cyber risk, illusive networks
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
Illusive Networks is proud to once again sponsor the Cyberthreat Defense Report by CyberEdge Group, now in its sixth year, to help security leaders assess and shape their cybersecurity programs. Download this comprehensive report to learn more about the most wanted security management and operations technology for 2019, which security processes organizations struggle with the most, and how organizations are trying to detect advanced cyberthreats more quickly.
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cybersecurity, cyber threats, apt, targeted attacks, cyberedge, advanced persistent threats, threat management, illusive networks
    
Illusive Networks
Published By: ASG Software Solutions     Published Date: Jul 28, 2008
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, roi, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: TARGUSinfo.     Published Date: May 20, 2010
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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targus info
    
TARGUSinfo.
Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation
    
TargetMarketing
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
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