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Published By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : 
social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring, social media management, emerging marketing, marketing research
    
Brandwatch
Published By: Jason Swenk     Published Date: May 02, 2011
This paper briefly defines social CRM, explains its value and sets forth some best practices and common pitfalls to avoid. Finally, a case study is presented as a best practices example of social CRM strategy
Tags : 
social crm, technology platform, workflow, business intelligence, collaborative communities
    
Jason Swenk
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : 
business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, business technology, social media, crm & customer care
    
Oracle
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