With four out of five Americans now using social networks, the era of social networking clearly has arrived, creating significant implications for enterprises.

Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center

Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center

n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.

See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands

In this report, we use extensive social media metrics and benchmarking to demonstrate how FMCG brands can benefit from providing excellent social customer care.

The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.

Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.

Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.

Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. That’s because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f

Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.

Integrating social media for customer care isn't really the question for businesses anymore.

In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.

Social channels are now at the forefront of customer service

Aligning social media strategies across marketing and customer service.

Social Media: An Emerging or Established Channel.

A key step in executing an effective social media strategy is to start with your vision for social customer service. Ask yourself and your team a few questions:

Aligning social data across the enterprise to improve customer satisfaction.

What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service

Your customers don't just want to be engaged by your brand - they expect it!