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Published By: Yottaa, Inc.     Published Date: May 09, 2014
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
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roi, conversion rate, page optimization, web performance optimization, wpo, front end optimization, feo, content delivery network, cdn, radware, user engagement, amazon, google, steve souders, page load time, hosting provider, mobile optimization, m-commerce, e-commerce
    
Yottaa, Inc.
Published By: DocuSign     Published Date: Feb 13, 2017
See firsthand how DocuSign improves precurement experience, maximizes ROI, and ensures compliance as the global standard for eSignature solutions.
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DocuSign
Published By: IBM     Published Date: Oct 22, 2013
The Forrester Total Economic Impact Study on Service Virtualization measures the return on investment and business impact of service virtualization and automated integration testing.
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ibm, economic impact, rational service virtualization, test automation solutions, tei framework, tei methodology, sandhata technologies, on-time delivery, improve quality, improve productivity, roi
    
IBM
Published By: SolarWinds     Published Date: May 20, 2013
Given the criticality of the IT infrastructure to business critical applications and services such as e-commerce, voice, and business intelligence, the “network”, and its various components, is becoming more and more of a competitive differentiator for businesses of all sizes.
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solarwinds, improve slas, roi, management & monitoring, e-commerce
    
SolarWinds
Published By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
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phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
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call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi, emerging marketing, marketing research
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact, marketing research
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media
    
Cision
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, emerging marketing
    
Act-On
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: IBM     Published Date: Oct 09, 2009
This demo shows how the IBM Smart SOA application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their agility and employee productivity-increasing their ROI, and decreasing costs.
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ibm, smart soa, soa application foundation, employee productivity, roi
    
IBM
Published By: Lombardi Software     Published Date: Dec 07, 2006
This paper is intended for groups who want to make the business case for investing in BPM to drive process improvement. It provides an overview of the areas of benefit that companies can expect from BPM as well as concrete examples of value.
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bpm, business process management, process improvement, productivity, roi, return on investment, it management, lombardi, lombardi software, enterprise applications
    
Lombardi Software
Published By: Siperian     Published Date: Mar 29, 2007
Master Data Management (MDM) has made the CIO's technology short-list.  This paper addresses issues related to data governance, the business master, building on proven success, and ROI.  
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mdm, master data management, it management, return on investment, roi, rdi, reference data management, governance, siperian, data management
    
Siperian
Published By: Symantec.cloud     Published Date: Jan 26, 2011
Software-as-a-Service (SaaS) continues to gain traction over traditional on-premise software licensing models as organizations aggressively seek more cost-effective, flexible and robust computing solutions. This paper will help you understand and calculate the true costs of SaaS to determine what benefits this important resource-maximizing approach can offer your company now and in the future.
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symantec cloud, saas, tco, roi, software-as-a-service, enterprise application software
    
Symantec.cloud
Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
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paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe
Published By: Windstream     Published Date: Apr 23, 2013
Organizations should gain several advantages from server virtualization and cloud computing that will improve their overall ROI. This whitepaper discusses the best approach to saving precious IT budgets.
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windstream, windstream communications, cloud computing, virtualization, server virtualization, roi, operational budget
    
Windstream
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: SevOne     Published Date: Jul 07, 2015
This white paper describes two strategies organizations can employ to maximize the returns from their ERP investments: Use a proven methodology to speed implementation and achieve ROI faster, and define and track metrics to measure progress in meeting business objectives.
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erp, efficiency, strategy, roi, methodology
    
SevOne
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