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Published By: ClearCompany     Published Date: Mar 24, 2016
As professionals in a world that is now driven by self-improvement, we’ve become very skilled at setting goals. There is a plethora of mobile apps that exist solely to help us track goals and keep ourselves accountable. Goals are what keep us engaged, looking ahead and striving to be better. That’s the same reason organizations spend hours, weeks, months and years planning and trying to execute them. But what good is all that motivation, strategy and planning if organizations can’t execute those goals properly? Well, none really.
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clearcompany, human resources, hiring, recruiting, quality of hire
    
ClearCompany
Published By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
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relevance, marketing, content, content promotion, content marketing, search marketing, advertising agencies, internet marketing, traditional marketing
    
Relevance
Published By: Red Hat     Published Date: Aug 22, 2018
In the emerging digital enterprise, there’s a good chance some application development will be taking place outside the information technology department. It’s not that the role of IT is in any way being diminished – in fact, IT managers are getting busier than ever, overseeing the technology strategies of their enterprises. Rather, the pieces are in place for business users to build and configure the essential business applications they need, on a self-service basis, with minimal or no involvement of their IT departments. As the world moves deeper into an era of ongoing disruption from digital players – be they startups, or teams within established enterprises – technology has become an essential part of every job, from the boardroom to the boiler room. Accordingly, the discipline of IT is no longer confined to the data center or development shop. Many business managers and professionals are building, launching or downloading their own applications to achieve productivity and respond
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Red Hat
Published By: Pentaho     Published Date: Nov 04, 2015
This report explains the benefits that Hadoop and Hadoop-based products can bring to organizations today, both for big data analytics and as complements to existing BI and data warehousing technologies based on TDWI research plus survey responses from 325 data management professionals across 13 industries. It also covers Hadoop best practices and provides an overview of tools and platforms that integrate with Hadoop.
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pentaho, analytics, platforms, hadoop, big data, predictive analytics, data management, networking, it management, knowledge management, enterprise applications, data center
    
Pentaho
Published By: HPE     Published Date: Feb 11, 2015
This report reveals the strategies of companies that are leaders in high performing IT infrastructures. By leveraging the success factors listed within, IT professionals can learn how to achieve the full benefit of an optimized IT infrastructure.
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HPE
Published By: LogMeIn     Published Date: Mar 19, 2015
Support organizations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organizations admit they're not proactively aligning their priorities with their customers’ expectations. Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and priorities— according to support professionals—and explores how closely they're aligned. Download this white paper to learn more.
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customer support, customer expectations, support technology, technical support, crm & customer care, marketing research, sales
    
LogMeIn
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: SAP     Published Date: May 03, 2016
Decades of finance processes designed for the batch world have tied the hands for finance professionals. Now, it’s about running in real time and understanding the impact of decisions before they are made. It’s time to reimagine everything, so we can do anything.
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sap, finance, digital, digital economy, transformation, enterprise applications, business technology
    
SAP
Published By: SAP     Published Date: May 03, 2016
9 trends shaping the future of the finance profession, and 5 actions finance professionals can take to be ready.
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sap, finance, digital economy, digital, enterprise applications, business technology
    
SAP
Published By: Cisco     Published Date: Oct 11, 2016
The Cisco® 2016 Midyear Cybersecurity Report—which presents research, insights, and perspectives from Cisco Security Research—updates security professionals on the trends covered in our previous security report while also examining developments that may affect the security landscape later this year.
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cybersecurity, attackers, http, ransomeware, malware
    
Cisco
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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Oracle
Published By: Pega     Published Date: May 25, 2016
The shift to digital business continues to gain momentum with no signs easing anytime soon. Smart organizations realize this and are accelerating investments in projects that put digital technologies at the center of their business models. The new requirements of digital transformation are forcing a major change in how companies evaluate and deploy Business Process Management (BPM) platforms and services. In “The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015” report, the research organization used a 31 criteria evaluation process identifying the 12 most significant software providers in the category. Download this Forrester Wave report and gain insight regarding how well each vendor fulfills the criteria and where they stand in relation to each other to help enterprise architecture (EA) professionals select the right partner to manage their business’ critical content.
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digital business, technology, best practices, forrester, enterprise
    
Pega
Published By: Pega     Published Date: May 25, 2016
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader. Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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best practices, customer service, forrester, wave report, technology
    
Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
Managing infrastructure has always brought with it frustration, headaches and wasted time. That’s because IT professionals have to spend their days, nights and weekends dealing with problems that are disruptive to their applications and organization and manually tune their infrastructure. And, the challenges increase as the number of applications and reliance on infrastructure continues to grow. Luckily, there is a better way. HPE InfoSight is artificial intelligence (AI) that predicts and prevents problems across the infrastructure stack and ensures optimal performance and efficient resource use.
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Hewlett Packard Enterprise
Published By: Juniper Networks     Published Date: Mar 27, 2018
In our 40-criteria evaluation of data center hardware platforms for software-defined networking (SDN), we identified the nine most significant players — Alcatel-Lucent Enterprise, Arista Networks, Extreme Networks (which recently acquired Brocade Communications System’s data center networking business), Cisco Systems, Cumulus Networks, Dell, Huawei, Juniper Networks, and Pluribus Networks — and researched, analyzed, and scored them. This report shows how each provider measures up and helps infrastructure and operations professionals (I&O) make the right choice.
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Juniper Networks
Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: Gigamon     Published Date: Oct 19, 2017
Security Delivery Platforms for Dummies introduces IT professionals to a class of technology that transforms how security and monitoring tools are deployed on the network to provide pervasive visibility. Learn how to detect threats faster by removing network blind spots, see what matters across the global enterprise and optimize your security tools’ performance and efficacy. If you’re responsible for protecting a corporate network or managing the deployment of security tools, this book is for you!
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Gigamon
Published By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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gyro
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