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Published By: Akamai Technologies Australia     Published Date: Feb 07, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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Akamai Technologies Australia
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency" "Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery plat
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
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content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
    
Akamai Technologies
Published By: WNS     Published Date: Jun 21, 2017
The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail. Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.
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retail industry, online sales, mobile sales, analysis, store traffic, branding
    
WNS
Published By: Dyn     Published Date: Apr 27, 2016
Download this whitepaper and learn: - The six macro trends driving the need for application, network and Internet performance management solutions - Key insights you've been missing when it comes to your portfolio of online assets, and how they interact with the public Internet - How you can receive a true "end-to-end" view into Internet performance and ensure availability and implement advanced traffic steering capabilities to your existing infrastructure
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dyn, internet performance, internet performance management
    
Dyn
Published By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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control, visibility, customer, financial risk, web fraud, bots, infrastructure
    
Akamai Technologies Australia
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: • Advanced traffic steering from failover to GSLB capabilities • Rapid record propagation time • Secondary DNS support • Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now! "
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has evolved from a set-it and forget it solution into a mission-critical layer of your online infrastructure. The capabilities of DNS go far beyond speeds, feeds and query resolution. Download this “Rethink DNS” eBook and discover smarter ways to use DNS to optimize performance, build resiliency and manage traffic across hybrid cloud environments. This eBook covers: • Why DNS is central to the user experience • Costs and revenue impact of latency or outages • Risks and challenges of in-house and managed DNS services • Selecting the right DNS provider for your business Download eBook! "
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
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Oracle + Dyn
Published By: FireEye     Published Date: Mar 05, 2014
Never before have state and local governments been expected to do so much with so little. Even as budgets remain tight in a post-recession environment, tech-savvy citizens demand higher levels of service, they want to pay taxes by credit card, renew their driver's license online, and check traffic from their smartphone. These responsibilities make cyber security critical for state agencies, municipalities, and public utilities. Governments possess residents' most sensitive information - including inviolable personal data such as Social Security numbers and birth certificates. This white paper highlights: Why traditional tools fail to detect advanced attacks; Gaining a cohesive, correlated view of all major threat vectors; How to leverage signature-less, real-time security that thwarts zero-Day attacks.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors, real-time security, malicious code installs, block callbacks, threat intelligence, malware forensics, cyber warfare, security
    
FireEye
Published By: CDC eCommerce     Published Date: Jun 20, 2011
Download this white paper to learn how to help drive eCommerce loyalty, traffic, and excitement with price segmentation, flash sales, and online auctions.
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cdc ecommerce, ecommerce loyalty, price segmentation, flash sales, online auctions, traffic, product lifecycle, social media integration, auction solutions
    
CDC eCommerce
Published By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
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online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media, increase web traffic
    
Hubspot
Published By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing, knowledge management, enterprise applications
    
BrightCove
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn, internet marketing
    
Evergage
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
Published By: Click Forensics     Published Date: Aug 13, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
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click forensics
    
Click Forensics
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