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Published By: Salesforce.com     Published Date: Sep 20, 2013
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
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salesforce, crm, crm solutions, research, best practices, ces, technology, knowledge management, data management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Apr 16, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
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mobile application development, apps, mobile applications, smartphones, tablets, infrastructure, licensing, service endpoints, ad&d, application development and delivery
    
Salesforce.com
Published By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
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mobile, smartphones, tablets, engagement, experience, applications
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 14, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
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mobile applications, application development, contextual experience, customers, technology, multi service endpoints, modernization, software development, data management, business technology
    
Salesforce.com
Published By: Samsung     Published Date: Dec 18, 2015
Download this whitepaper to learn how mobile technology can redefine banking, improve the customer experience, and empower financial advisors.
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Samsung
Published By: Samsung     Published Date: Dec 18, 2015
This paper evaluates the impact of mobility for banks and examines the key steps to deploy mobile-first bank branches that enhance customer experience and streamline branch operations.
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Samsung
Published By: Samsung     Published Date: Dec 18, 2015
This eBook provides a few samples of mobile technology in retail so you can find just the right fit.
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Samsung
Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.
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mobile display, melissa parrish, mobile marketers, tracking, audience fragmentation, mobile campaign, mobile experience, forrester
    
SAP
Published By: SAP     Published Date: Sep 19, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry. Websites, smartphones, the Internet of Things (IoT), and wearables change customers and their journeys, while 3D printing changes value chains and products, while IoT changes products, stores, and logistics, and artificial intelligence (AI), probably the most pervasive agent of change, will underpin new levels of customer individualization and workforce efficiencies.
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business models, innovation, omni channel, ecommerce, commerce platform, retail
    
SAP
Published By: SAP     Published Date: Sep 28, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry. Websites, smartphones, the Internet of Things (IoT), and wearables change customers and their journeys, while 3D printing changes value chains and products, while IoT changes products, stores, and logistics, and artificial intelligence (AI), probably the most pervasive agent of change, will underpin new levels of customer individualization and workforce efficiencies.
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business models, innovation, omni channel, ecommerce, commerce platform, retail
    
SAP
Published By: SAP     Published Date: Sep 28, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry.
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business models, innovation, omni channel, ecommerce, commerce platform, retail
    
SAP
Published By: SAS     Published Date: Apr 25, 2017
This white paper, sponsored by SAS, examines the interplay between the challenges and opportunities afforded by the growing breadth of digital channels offered by financial institutions. Mobile wallets, real-time peer-to-peer (P2P), and digital account opening all require the right mix of security solutions, background analytics, and personnel to balance positive customer experience with robust fraud protection. JAVELIN independently produced this whitepaper and maintains complete independence in its data collection, findings, and analysis.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
For traditional banks, competing in an increasingly digital business environment is a challenge. And it’s getting tougher on several fronts. First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
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SAS
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
Published By: SAS     Published Date: Jan 17, 2018
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
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SAS
Published By: SAS     Published Date: Apr 04, 2018
This white paper, sponsored by SAS, examines the interplay between the challenges and opportunities afforded by the growing breadth of digital channels offered by financial institutions. Mobile wallets, real-time peer-to-peer (P2P), and digital account opening all require the right mix of security solutions, background analytics, and personnel to balance positive customer experience with robust fraud protection. JAVELIN independently produced this whitepaper and maintains complete independence in its data collection, findings, and analysis.
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SAS
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics, sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization, sales
    
Silverpop
Published By: Sitecore     Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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wireless management, wireless, communications, business practices, commerce
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
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mobile, communications, mobile management, business practices
    
Sitecore
Published By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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Sitecore
Published By: Sitecore     Published Date: Mar 03, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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Sitecore
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, email marketing, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
SmartFocus
Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns., emerging marketing, social media, advertising agencies, crm & customer care, e-commerce
    
SmartFocus
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