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Published By: Optimizely     Published Date: Dec 01, 2015
The ultimate guide to mobile experiences that delight, engage, and keep your users coming back for more.
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mobile apps, customer experience, customer engagement, mobile optimization, wireless
    
Optimizely
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Oracle     Published Date: Jan 09, 2017
The ubiquitous nature of mobile devices can seemingly diminish their value, making them a commodity to be taken for granted. But their true power hasn’t begun to be tapped — especially by hoteliers.
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mobility, mobile devices, hospitality, hotels, customer experience, customer relationship
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
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oracle, marketing, cloud, connected, customer, modern, mobile, email, crm & customer care, sales
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
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oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
    
Oracle
Published By: Oracle     Published Date: Mar 08, 2016
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels. One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
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Oracle
Published By: Oracle     Published Date: Feb 21, 2018
Welcome to Oracle Mobile Cloud, Enterprise (OMCe), the new platform for building engaging experiences across all of your digital channels. Expand the power of those channels with the next giant leap in our evolution: intelligent bots backed by artificial intelligence (AI). And if that’s not enough, the new OMCe Analytics tools provide deep insights into user adoption, so you can steer customers toward the behavior you want. Talk about impressive! Ready to learn more?
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Oracle
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Oracle     Published Date: Feb 21, 2018
Transform Your Business with Artificial Intelligence (AI) AI is on the verge of broad adoption, and Mobile will be at the forefront of this digital transformation through the use of intelligent chatbots! Introducing Oracle Mobile Cloud, Enterprise Learn about Oracle’s new Intelligent Bots platform and check out the chatbot demo Listen to Oracle's Suhas Uliyar and Exelon's Rajesh Kumar Thakur discuss how AI is impacting how customers interact with businesses Learn of the new Customer Experience Analytics capabilities for web, mobile, and chatbots
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Oracle
Published By: Oracle     Published Date: Mar 28, 2017
The ubiquitous nature of mobile devices can seemingly diminish their value, making them a commodity to be taken for granted. But their true power hasn’t begun to be tapped — especially by hoteliers. If seen as a gateway to operational efficiency, enhanced guest experiences and, most importantly, a better bottom line, mobility wouldn’t be overlooked. Which is exactly why it’s time to view it through a different prism — or risk being left behind by your competitors who will.
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mobility, mobile, hoteliers, guest experience, oracle
    
Oracle
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
Mobile is undoubtedly changing both our personal and professional lives. Customer service organizations should decide on a strategy to bridge the gap between mobile behavior and customer service. This requires a strategic review of value drivers, combined with a tactical search for relevant use cases. Don’t fall in the “we need an app for everything” trap — some users need big screens, some users don’t. Some need a rich experience, others just need basic functions. Your strategy must take all of these dynamics into consideration.
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data search, mobile devices, customer service, organization optimization, employee expectations, opportunities, global oracle data centers, data center traffic, customer interaction
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
" How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail The Power and The Money - Get latest trends on global consumer shopping behavior across online, mobile and in-store channels - Read what differentiates millennials from baby boomers - Learn how to give every individual the experience they are looking for so nobody is left behind - Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA "
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Oracle Commerce Cloud
Published By: Oracle Hospitality - S&E     Published Date: May 09, 2017
The Oracle Hospitality Sports and Entertainment Simphony platform is a complete technology solution for venue management. With mobile and cloud solutions, ensure your venue is able to maximize revenues, while delivering a modern fan experience.
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Oracle Hospitality - S&E
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device. Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
Published By: Oracle OMC     Published Date: Oct 26, 2018
Mobile Device and Audience Testing: Difference between mobile, web, and apps 4 steps to Shaping Mobile Experience The Nuts & Bolts of Testing 7 Ways to Speed Development Time for Your Tests
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Oracle OMC
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jan 10, 2017
With the modern workforce becoming more mobile, geographically disperse and digital, HR is looking for innovative solutions to modernize employees experiences. Discover a quick roadmap to deliver a digital workplace for your organization.
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Oracle PaaS/IaaS/Hardware
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
With the modern workforce becoming more mobile, geographically disperse and digital, HR is looking for innovative solutions to modernize employees experiences. Discover a quick roadmap to deliver a digital workplace for your organization.
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Oracle PaaS/IaaS/Hardware
Published By: Oracle Service Cloud     Published Date: Mar 24, 2016
Despite the array of new technologies enabling customer contact across web and mobile channels, most serious interactions still have to pass through an agent in order to be resolved. Enterprises can push customers toward self-service, but in the end, people often still need to talk to other people. This means that, even in the best of circumstances, the customer experience is highly dependent on the capabilities of the agent manning the phones. That person needs more than skills and a beneficial temperament; they require a software environment that provides maximum space for flexibility, problem solving, and intuitive task switching.
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oracle, service cloud, customer interaction, customer support
    
Oracle Service Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by today’s rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
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research, cdo, social media, social marketing, cio, cmo, marketing and it collaboration, customer experience, digital, social business, socially enabled enterprise, marketing cloud, emerging marketing, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle Social Cloud
Published By: Oracle_Hospitality Hotels     Published Date: Mar 07, 2016
This short video showcases Oracle OPERA Cloud Services, our next generation hotel management solution. Cloud-based and mobile-enabled, Oracle OPERA Cloud enables personalized guest experiences, enhances staff productivity and improves operational efficiency. Oracle OPERA Cloud will drive revenue growth at hotels while lowering IT complexity and costs.
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oracle, opera cloud, hotel management, opera cloud services, personalized guest experience, networking, it management, wireless, enterprise applications, data management, business technology
    
Oracle_Hospitality Hotels
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