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Published By: Red Hat     Published Date: Nov 08, 2017
Industry-leading organizations are now exploiting interoperable business process management (BPM) and mobile application platforms (MAPs) so that process-oriented mobile applications can help transform the way they do business. This paper examines the phenomena driving this trend, and the common approaches to digital transformation that contribute to the enterprise in motion. Read this analyst paper from 451 Research to learn more.
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business process management, mobile application platforms, digital transformation, customer experience, adaptive business operations
    
Red Hat
Published By: VMware AirWatch     Published Date: May 19, 2016
We work at home. We take conference calls in the backseat of a taxi. We even tap out emails from 30,000 feet. Mobility is radically redefining the way we work, because it’s redefining where and when we can work. It’s why Keith Perske, executive managing director of workplace innovation for Collier’s, thinks it’s time to adopt a new description of the workplace: “Today’s workplace is an integrated set of locations, technology, programs and work practices that connect people and enable employees to contribute and be productive. That’s the new workplace definition.” And with the emergence of this modern workplace, users are expecting a mobile experience that’s simple, convenient, and a boon to their productivity. In order to deliver on these expectations, IT organizations are making business mobility a priority in their investment decisions. Which is why we’ve identified five potent mobility trends that warrant attention and also present opportunities to transform the enterprise
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technology, innovation, work practices, best practices, mobility, trends
    
VMware AirWatch
Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
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mobile, communications, mobile management, business practices
    
Sitecore
Published By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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Sitecore
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
    
FunMobility
Published By: Oracle     Published Date: Mar 08, 2016
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels. One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
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Oracle
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Silverpop     Published Date: Feb 04, 2013
Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization, sales
    
Silverpop
Published By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page, landing page, mobile local campaigns, user experience, call to action, location targeted ads
    
Yext
Published By: Salesforce.com     Published Date: Apr 16, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
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mobile application development, apps, mobile applications, smartphones, tablets, infrastructure, licensing, service endpoints, ad&d, application development and delivery
    
Salesforce.com
Published By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
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mobile, smartphones, tablets, engagement, experience, applications
    
Salesforce.com
Published By: Cisco Systems     Published Date: Dec 23, 2013
Faced with trends like cloud and the rapid rise of mobile devices, IT needs a new, simpler model of building networks to support and optimize applications. In this Lippis Report, learn how the Cisco ISR Application Experience Router helps you improve application speed, security, and control. Read Now
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cisco, lippis, centric networking, cloud computing, network engineers, bandwidth, wan, wide area networks, mobile devices, network building, networking, wireless, enterprise applications, business technology
    
Cisco Systems
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website, ecommerce mobile, e-commerce mobile, mobile retail website, mobile app development, mobile shopping platform, ecommerce mobile website, retail app development, mobile ecommerce solutions, ecommerce app development, ecommerce mobile site, mobile ecommerce site, mobile ecommerce website
    
Mobify
Published By: Mobify     Published Date: Apr 20, 2015
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, crm & customer care
    
Mobify
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia, emerging marketing, internet marketing
    
Acquia
Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
With this Dimensional Research report, discover how mobile monitoring software can help you better understand users and their experience with your mobile application. Users reach for mobile devices many times every day, specifically to use mobile apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a mobile app is installed, that app is judged for its speed, responsiveness and stability, which define the user experience and overall satisfaction.
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mobile, applications, customer satisfaction
    
HP AppPulse Mobile
Published By: HP AppPulse Mobile     Published Date: Jun 19, 2015
There are plenty of statistics confirming that the user experience determines the success of mobile apps—and the success of the business. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.
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enterprise applications
    
HP AppPulse Mobile
Published By: HP Software     Published Date: Jul 13, 2015
The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving “quality” as a problem for another day. As organizations mature their development and delivery of mobile applications, traditional software quality fundamentals settle back into the life cycle, with some key changes to testing processes and team structure. App performance is an example of how mobile changes quality assurance. Performance is a key pillar of quality that mobile shops often overlook in their race to market. This report dives into the problem areas that impede mobile performance, and provides guidance on this not-so-black-and-white area of quality.
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mobile, mobile experience, mobile app development, mobile performance
    
HP Software
Published By: HP Software     Published Date: Oct 20, 2015
Challenges of mobile app is dead in the water.
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mobile apps, user experience, measurement, data, analytics
    
HP Software
Published By: HP Software     Published Date: Oct 20, 2015
Build mobile apps that build loyalty through a great user experience.
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user experience, mobile apps, loyalty, data, software
    
HP Software
Published By: IBM     Published Date: Mar 28, 2016
Nowadays, organizations need top-notch technologies to attract top talent, support their recruiters, and empower their organizations to grow. Thankfully, data analytics, open talent acquisition suites, talent communities, mobile optimization, and more are readily available and can enhance experiences for both candidates and recruiters while providing insight on HR for business leaders. But refreshing talent acquisition isn't just about technology; it's also about realigning its definition to the demands and expectations of the twenty-first century.
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ibm, recruiting, talent acquisition, talent acquisition technology
    
IBM
Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
Nowadays, organizations need top-notch technologies to attract top talent, support their recruiters, and empower their organizations to grow. Thankfully, data analytics, open talent acquisition suites, talent communities, mobile optimization, and more are readily available and can enhance experiences for both candidates and recruiters while providing insight on HR for business leaders. But refreshing talent acquisition isn't just about technology; it's also about realigning its definition to the demands and expectations of the twenty-first century.
Tags : 
ibm, recruiting, talent acquisition, talent acquisition technology, human resource technology, human resources
    
IBM
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