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Published By: Quark Software     Published Date: Mar 19, 2015
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing digital, publishing report digital, publishing analyst report, xml publishing to apps, ipad publishing, digital publishing platform
    
Quark Software
Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, dynamic publishing, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing, html5 publishing, xml publishing to apps, ipad publishing, digital publishing platform
    
Quark Software
Published By: CDW-Trend Micro     Published Date: Jul 17, 2015
Don’t be that guy. The one who downloads every app he sees. You wouldn’t order a dish in a restaurant without knowing what’s inside. Apps might look good on the surface but can hide a nasty surprise. Cyber criminals create dangerous apps and websites designed to steal your private data. Watch this video to learn how Trend Micro Mobile Security detects and blocks the bad stuff keeping your mobile devices protected. Webinar Brought To You By CDW-Trend Micro
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mobile security, apps, cyber criminals, cyber security, trend micro, mobile devices, networking, security, wireless
    
CDW-Trend Micro
Published By: MobileIron     Published Date: Oct 21, 2016
To help increase employee productivity and customer satisfaction, Edward Rose and Sons developed a new mobility initiative to provide its leasing and maintenance staff with company-owned iOS mobile devices and apps to accelerate and secure critical business processes. Download now to see how MobileIron helped Edward Rose & Sons.
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MobileIron
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Distributed systems enable different areas of a business to build specific applications to support their needs and drive insight and innovation. While great for the business, this new normal can result in development inefficiencies when the same systems are reimplemented multiple times. This free e-book provides repeatable, generic patterns, and reusable components to make developing reliable systems easier and more efficient—so you can free your time to focus on core development of your app. In this 160–page e-book, you’ll find: An introduction to distributed system concepts. Reusable patterns and practices for building distributed systems. Exploration of a platform for integrating applications, data sources, business partners, clients, mobile apps, social networks, and Internet of Things devices. Event-driven architectures for processing and reacting to events in real time. Additional resources for learning more about containers and container orchestration systems. “There are more
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Microsoft Azure
Published By: Optimizely     Published Date: Dec 01, 2015
The ultimate guide to mobile experiences that delight, engage, and keep your users coming back for more.
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mobile apps, customer experience, customer engagement, mobile optimization, wireless
    
Optimizely
Published By: Flexera     Published Date: Apr 19, 2019
How is enterprise security like a commercial airliner? Preventative maintenance and regular, in-depth inspections keep jumbo jets operating safely, and the same approach will protect your enterprise security, too. When you consider the widespread security vulnerabilities, the massively intertwined application dependencies, the diversity of deployment environments, and the potential device takeover of mobile apps, keeping your applications safe is a mind-boggling job. Traditional manual approaches are no longer practical. Our exclusive white paper, “Keeping Your Application Fleet Flying Risk Free,” will help you establish the preflight checks and regular inspections that keep the applications in your portfolio running reliably and securely. Download it today.
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Flexera
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Cisco and NVIDIA Corporation     Published Date: Apr 03, 2018
These are interesting and challenging times to be in business. Digital forces, such as the cloud, big data, mobility, and mobile apps, are disrupting tried-and-true business models, as well as entire industries. These transformational advances are producing complexity, while workers are demanding simplicity. They require centralized infrastructures to keep information safe, even as agility and flexibility rule the day.
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Cisco and NVIDIA Corporation
Published By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
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scanbuy, marketing, emerging marketing, qr codes, mobile marketing, mobile apps, mobile uploads
    
ScanLife
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site, pages
    
Webtrends
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: Webroot     Published Date: Sep 18, 2013
With the exploding use of mobile devices and BYOD, mobile apps represent a major new threat. This infographic reveals some surprising facts about malicious mobile apps, including where they come from, what they do, and what other IT pros are thinking about MMAs. Below are some key highlights: • 73% of IT pros expect mobile threats to their networks will increase in the next 12 months • Mobile threats account for 59% of all malware • 12% of all Android Apps are now malicious
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malicious mobile apps, mobile apps, malware, security, smartphones, mobile threat, mobile device, byod, business technology
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper explains how exploding mobile threats challenge mobile device management (MDM) vendors, carriers, service providers, and app stores to ensure the safety of apps. Consumers and customers will hold these companies responsible for providing adequate security, and employees will expect enterprise IT departments to protect them from malicious mobile apps like they have come to expect for PC malware. The report describes how a cloud-based app reputation service protects against the risks of mobile applications in the wild: • Collects millions of applications from a variety of sources • Stores mobile app data in the world’s largest cloud-based threat database • Analyzes and scores apps on a range from malicious (e.g., known malware such as Trojans or root kits) to trustworth
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mobile app, mobile threat, mobile device management, mobile application management, malicious mobile app, security, business technology
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management
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web security, cybercriminals, web threats, web gateway, security, business technology
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
This infographic gives a quick visual representation of some of the key findings of a recent Webroot research on web security in the US and UK. As cybercriminals increasingly exploit vulnerabilities in mobile browsers and apps, companies with mobile workforces face new challenges in protecting users and critical data. And the impacts of failing to protect against mobile browsing threats can be severe. The infographic also gives a checklist of things you can do to reduce the risks. Among the key points: • 50% of companies in the US estimate that web-borne attacks cost from $25,000 to $1 million in 2012. • 90% of respondents agree that managing the security of remote users is challenging • 50% of firms with remote workers had a website compromised
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security, mobile device, mobile threats, mobile browsing, cybercriminals, data, protection, business technology
    
Webroot
Published By: Salesforce.com     Published Date: Apr 16, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
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mobile application development, apps, mobile applications, smartphones, tablets, infrastructure, licensing, service endpoints, ad&d, application development and delivery
    
Salesforce.com
Published By: Salesforce.com     Published Date: Apr 16, 2013
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the Internet — and hopefully your mobile app as well — in the key moments of their day. In interviews with more than 100 mobile innovators, we have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. We close with a simple framework for prioritizing which apps and features people will actually use based how useful and convenient they are.
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mobile, engagement, business, smartphones, tablets, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Apr 16, 2013
Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side front-end development. Enter mobile back-end-as-a-service (BaaS), a new set of hosted platforms that addresses the gap between front-end development proficiency and back-end infrastructure requirements. Enterprise-class back-end-as-a-service addresses scalability while providing an integration platform into existing enterprise services. Use this research as your guidebook to navigating the emerging BaaS landscape.
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cloud mobile development, applications, baas, back end as a service, mobile application development, apps, mobile applications, enterprise, scalability
    
Salesforce.com
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