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Published By: Auth0     Published Date: May 12, 2016
An online game such as Marks and Spencerís holiday Pass The Parcel campaign is in many ways, the worst case authentication scalability demand. The viral nature of the game generates massive numbers of registration and login events through both social providers and through username/password as eager players open presents and engage their friends to play. The game builds a huge audience of active players that remain active for the entire promotion while recruiting even more players, each of whom must register and then login to play, often multiple times per day.
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