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Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
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marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, social media
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy, business technology, internet marketing, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, business technology
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion, marketing, roi, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, business technology, internet marketing
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy, emerging marketing, business technology, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing, emerging marketing, internet marketing, marketing research
    
Marketo
Published By: Marketo     Published Date: Mar 23, 2015
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, siriusdecisions, marketing automation, marketing automation platforms, map, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate, marketing roi, lead qualification, lead nurture
    
Marketo
Published By: Marketo     Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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marketo, email marketing, customer engagement, email marketing metrics
    
Marketo
Published By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
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marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels, search marketing, email marketing
    
Marketo
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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enterprise management, marketing roi, best practices, integration, lead generation, email marketing, enterprise applications
    
Marketo
Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty
    
Marketo
Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy, leaders vendor. b2b, marketing, technology
    
Marketo
Published By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
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marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps, mobile
    
Marketo
Published By: Marketo     Published Date: Sep 09, 2015
This report reveals how European marketing executives view the future.
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marketing, the future of marketing professionals, european marketing executives, key transformations of marketing, technology
    
Marketo
Published By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
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abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment, business technology, internet marketing, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy, email marketing, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
Tags : 
marketo, marketing, customer marketing, customer experience, marketing strategy, custom content, email marketing, emerging marketing
    
Marketo
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