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Published By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this latest Data Science Central webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team a
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Trifacta
Published By: YouSendIt     Published Date: Sep 08, 2011
The solution to sending large content is YouSendIt and this helps to explain why.
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yousendit, dortch, large content, file sending, marketing, technology, data management
    
YouSendIt
Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom, managing data, emerging marketing, data management, internet marketing, traditional marketing, data center
    
Bluekai
Published By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
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big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP
Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
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marketing, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, roi, analytics software, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
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ibm, marketing, data analytics, it partnership, customer experience, customer relationship, social media, crm & customer care, marketing research, e-commerce, retail
    
IBM
Published By: Veritas & PureStorage     Published Date: Jun 23, 2017
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two. Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) — it is flash-driven architectures.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Veritas & PureStorage
Published By: IBM     Published Date: Apr 03, 2017
Predictive analytics is powerful. It can help drive significant improvement to an organization’s bottom line. Look for ways to use it to grow revenue, shrink costs and improve margins. Provide a platform that enables your data scientists to work efficiently using tools and algorithms they prefer. Enhance your analyses with internal and external data, structured and unstructured data. Then make the analytics accessible in order to reap the full benefits of these valuable analyses. Stay ahead of the curve in your market with predictive analytics, and give your organization a competitive advantage and an improved bottom line.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources
    
IBM
Published By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
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optimization, marketing, data, best practices, emerging marketing, crm & customer care
    
SAS
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
Published By: Oracle     Published Date: Mar 07, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Oracle     Published Date: Mar 22, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Oracle     Published Date: Mar 13, 2019
Our research reports on the 5,000 executives from the marketing community, across 24 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data, internet marketing, sales
    
Dun & Bradstreet
Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
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pluris, integrated, marketing, life cycle, engagement, data, media, campaign, operational insights, emerging marketing, internet marketing, crm & customer care, retail
    
Pluris
Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo
Published By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing, personalization, timing, relevance, click squared, choreograph online, real-time, offline, episodic, cost dynamics, rapid deployment, domain expertise, personalization
    
ClickSquared
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: Informatica     Published Date: Apr 16, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica
    
Informatica
Published By: Informatica     Published Date: Sep 28, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica, itemfield, data integration, data management
    
Informatica
Published By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
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digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation, marketing personnalisé, contextualisation, e-mail marketing, comportement client, segmentation, engagement client, campagnes, marketing contuel, search marketing, email marketing, knowledge management, enterprise applications
    
SmartFocus
Published By: Adobe     Published Date: Feb 12, 2016
IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
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adobe, information technology, marketing, digital, customer data, business technology, crm & customer care
    
Adobe
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
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