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Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting, sales
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
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email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing, email privacy policy
    
Eloqua
Published By: SAP Inc.     Published Date: Jul 28, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
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single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services, platform, sap, service-oriented architecture, xl 3.0, data management, developer, source, data integration, business intelligence, legacy, crm, customer relationship management
    
SAP Inc.
Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
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modeling, epsilon, marketing, marketing research, roi, transactional data, crm & customer care
    
Epsilon
Published By: Birst     Published Date: Jul 16, 2013
This whitepaper first looks at the fundamental requirements that a BI solution should deliver to your company. Next, this whitepaper covers the 11 Key Questions that you should be asking of a future BI technology partner. When the BI provider can answer Yes to all of these questions, you have BI that is capable of fulfilling your analytical and reporting needs .
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: Birst     Published Date: Jul 16, 2013
Birst’s Salesforce Reporting and Analytics helps sales managers analyze all of the critical salesforce.com data to uncover insightful pipeline information. Combining sales data with marketing, financial and operational data to obtain a comprehensive view of the pipeline is where Birst excels.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: Birst     Published Date: Jul 16, 2013
Discover seven indications that you need advanced analytics for your CRM application and why they matter. Learn about common CRM data analysis pain points and how advanced CRM analytics can solve them.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: Birst     Published Date: Jul 16, 2013
Covering 23 vendors and 5 market segments, the 2013 Wisdom of Crowds Business Intelligence Market Study helps readers understand the current market landscape including the perceptions and plans of organizations adopting BI solutions, the latest user trends and technology.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: Birst     Published Date: Jul 16, 2013
This BI guide has 10 real-life business scenarios that will elicit your business intelligence requirements in plain English. Key stakeholders and executive sponsors will get an easy-to-digest view of business intelligence requirements without getting into the details.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, enterprise applications, business technology, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency, marketing roi, enterprise applications, data management, business technology, marketing research
    
Adobe
Published By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
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adobe, data driven marketing, marketing, marketer, marketing guide, customer experience, internet marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
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adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000, internet marketing, e-commerce, sales
    
Sailthru
Published By: AWS     Published Date: Nov 15, 2018
It isn’t always easy to keep pace with today’s high volume of data, especially when it’s coming at you from a diverse number of sources. Tracking these analytics can place a strain on IT, who must provide the requested information to C-suite and analysts. Unless this process can happen quickly, the insights grow stale. Download your complimentary ebook now to see how Matillion ETL for Amazon Redshift makes it easy for technical and business users alike to participate and own the entire data and analysis process. With Matillion ETL for Amazon Redshift, everyone from CTOs to marketing analysts can generate valuable business intelligence by automating data and analytics orchestrations.
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AWS
Published By: AWS     Published Date: Nov 15, 2018
"Riteway Sales and Marketing, who helps many Southeastern supermarkets execute marketing strategies, needed an intuitive solution to visualize data in multiple ways, including geographic coding that could map gathered data to store locations. TIBCO® Spotfire® for Amazon Web Services cloud met their requirements and exceeded them. After deploying this solution, Riteway’s Director of Insights and Marketing, Elisa Westlund, claimed that their time-to-insight rose to 93% faster than it was before using it. When analyzing a product category, they found that what used to take a week for their team to accomplish could now be completed in only hours. Download this case study to learn more about TIBCO Spotfire’s benefits, including: • Riteway’s claim of time-to-insight that rose 93% faster than before using TIBCO Spotfire • A complete return on investment in just one year • 100% adoption among their business users, due to TIBCO Spotfire’s ease of use"
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AWS
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