RecruitingBlogscom

Follow Us:

 

marketing communications

Results 1 - 25 of 84Sort Results By: Published Date | Title | Company Name
Published By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Tags : 
cmd, extensis, font, website design, server, communications, digital asset management'
    
Extensis
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : 
neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Windstream     Published Date: Jan 12, 2016
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Cisco     Published Date: Dec 04, 2015
Infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
Tags : 
cisco, zk research, wifi, multigigabit network, networking, wireless
    
Cisco
Published By: Windstream     Published Date: Oct 22, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
Tags : 
    
Windstream
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
Tags : 
business technology, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : 
oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology, search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Oracle
Published By: Quantum     Published Date: Jan 24, 2017
Is your organization ready to take the plunge into in-house video production? The benefits can be substantial, but making the move requires some preparation. The IT infrastructure you use for enterprise applications might not be able to meet the rigorous requirements of video production. And you might not want video production teams to use resources from your existing infrastructure, since doing so could affect the performance of other applications. Whether you’re just getting started with in-house video or ramping up production, consider these five best practices for building an IT environment optimized for video work. The right approach to IT is essential for developing efficient collaborative workflows and maximizing the value of your video content.
Tags : 
corporate video, corporate communications, video storage, enterprise video, enterprise storage, media production, video production, video marketing, video training, video communications, in-house video production
    
Quantum
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : 
change, landscape, corporate video production, quantum
    
Quantum
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Tags : 
adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting, data management
    
Adobe
Published By: Workfront     Published Date: Mar 10, 2017
Workfront Marketing Work Management solution significantly reduces surprises by improving communications and speeding review cycles.
Tags : 
workfront, ameritas, marketing work management, mwm
    
Workfront
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : 
cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, business technology, internet marketing, crm & customer care
    
Cisco
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
Tags : 
data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : 
ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: SundaySky     Published Date: Mar 06, 2018
Personalization works. Brands know this. That’s why they use information like customer names, relevant content, and purchasing history to make consumers feel special. But is this enough for today’s empowered consumers? No—it still treats consumers as a small drop in a big bucket of generic marketing communications. It’s repetitive and stale. It’s simply not enough.
Tags : 
    
SundaySky
Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : 
public relations, marketing, martech, pr strategy
    
TrendKite
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
    
Iterable
Published By: Polycom     Published Date: Jul 30, 2014
In this MarketScope report, Gartner evaluated seven group video conferencing vendors on business model, customer experience, market responsiveness and track record, marketing execution, product strategy, and overall viability. They conclude that the introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration, and that IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
Tags : 
marketscope, group video, system, business model, customer experience, marketing execution, market responsiveness, viability, communication, leaders, video, video portfolios, networking, business technology
    
Polycom
Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
Tags : 
influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity, engagement, marketing channels, social marketing, digital influencer, digital agency, conversations
    
Tapinfluence
Start   Previous   1 2 3 4    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.

© 2019  Created by RecruitingBlogs.   Powered by

Badges  |  Report an Issue  |  Terms of Service

scroll to the top