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Published By: IBM     Published Date: Apr 13, 2015
Reducing the price of slow-selling product lines can be an effective way to drive sales and reclaim valuable selling space but how do retailers ensure that these markdowns are profitable? Read this case study to learn how Coop Danmark replaced its complex markdown spreadsheets with Markdown Optimization solutions from IBM. Today, the company has deep insight into the optimal percentage and duration for markdowns, based on customer demand forecasts and inventory data at each retail store. This helps the company to boost sales while protecting margins.
Tags : 
profitablility, ibm, markdown, optimization, marketing research, e-commerce, traditional marketing, sales
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
Coop Danmark implemented IBM DemandTec Markdown Optimization delivering insight into the right products to markdown at the best price for the optimal length of time, and helping it maximize the profitability of local price reductions.
Tags : 
ibm, coop, markdown optimization solutions, smarter commerce, software development, it management, enterprise applications, platforms, data management, business technology
    
IBM
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